XTEP'S Revenue In The First Half Was 2 Billion 391 Million, And Its Gross Margin Rose Rapidly.

Today,

The group released its interim results for 2015.

Bulletin data show that XTEP's net profit rose 20.86% in the first half year.

It is equivalent to 343 million 500 thousand yuan (the same below).

During the period of XTEP group, revenue increased by 12% to 2 billion 391 million yuan.

Revenue rose 12.7% to 1 billion 495 million yuan, clothing revenue rose 7.8% to 844 million yuan, accessories income increased 1 times to 51 million 400 thousand yuan.

The gross profit margin increased by 1.4 percentage points to 41.8%, which mainly benefited from the increased sales of professional products with higher profits, and the gross margin of footwear increased to 43.5%.

During the period, the inventory turnover days decreased significantly from 22 days to 72 days; as at the end of June, the company's inventory balance was 520 million yuan, down 8.58% from the end of last year, but receivable.

The number of days of turnover increased by 8 days to 104 days, mainly because the group continued to flatten its distribution channels and increase the retail outlets operated by distributors.

XTEP said it will continue to focus on the "3+ +" reform strategy of "product +", "sports +" and "Internet +". It also plans to launch intelligent products linked to APP, and plans to expand different types of smart equipment to bring new profit growth points.