Perspective Of Towel Growth "New Power" From Home Textile Exhibition

At present, this is an era of cross border integration.

Enterprises are fully integrated with more cross - Industry and even cross - domain enterprises, and dance with the Internet +, and better opportunities to find new opportunities under the great opportunity provided by the exhibition.

New force 1:DUANG!

Internet + penetration of towel industry

The era of mobile Internet is a new era with users as king, experience as king, speed as king and platform as king.

This is an era of subversion at any time.

Those who have created countless brilliant core competitiveness may be becoming the shackles of enterprises. Without change or innovation, it means death.

In the Internet + era, all towel enterprises have carefully examined and interpreted this era. Only by truly recognizing the characteristics of this era can we develop more easily in this era.

Kang Yong Jun, deputy general manager of Nantong Dadong Co., Ltd., also briefed reporters about the company's successful Internet operation experience. Dadong has collaborate with the major e-commerce platforms to promote and sell products in 2013. The factory directly reaches consumers, reduces the central section, and stores the physical examination under the line, and it can buy directly online.

At the same time, the factory production line is directly involved in the Internet, allowing consumers to customize products through the Internet, such as HD Photo grade digital printing, embroidery customization and so on.

In the next few years, the company actively participates in the Internet +, self built Internet sales platform, to achieve the integration of the factory and the Internet.

High quality products are also drunk.

With the improvement of living standards, people's demands for quality of life are getting higher and higher. The use of towels is not only based on the original basic functions, but also pays more attention to environmental protection, health and personalized needs.

At the same time, towels need to be differentiated from basic needs to multi levels, such as towels, beauty scarfs and so on, but these are far from enough. Towels should also be developed and innovating from the consumers' potential needs, creating more demands for consumers, not only from fabric and style, but also from diverse functions and uses.

The competition of towel industry in the future will be more intense, and resources will be more inclined to be strong and able to provide environmental health products enterprises.

As a home textile benchmarking enterprise, the company has always been courageous to undertake corporate social responsibility and pay attention to the balanced relationship between environmental protection and development.

The leaders of the Japan exhibition show very clearly that the future competition of the towel industry will be a competition between consumers' choices, which can only be brand, quality and service.

Therefore, enterprises should continuously strengthen research and innovation of product technology, further improve the quality of customer service, make their own brand and quality, and enhance the added value of products.

Gao Yang appeared in the home textile exhibition this year in the form of Gaoyang towels and blankets. The characteristics of this exhibition are large scale, large number of enterprises, new products, high grades and environmental protection.

New force 3: the market is very grim and the industry is optimistic.

Companies are fighting hard.

These years

Sales stagnation or obvious reduction; secondly, consumers' shopping habits have changed, and young people are more willing to choose online shopping. In this way, the competitive advantage of brand products will be weakened, and the market concentration of brands will also decrease in the short term. The demand for personalized products will increase obviously soon, which will give more opportunities to small businesses and increase the market consumption diversion. There are also increasing supplies of towel, such as wipes, non-woven face towels and even some multi-purpose napkins, which cater to the fast and convenient pace of life for young people, and undoubtedly divert part of the consumption market share of towels. Finally, because of the well-known reasons, sales volume of group buying, gifts, labor insurance and welfare products are decreasing and showing normalization. The internal and external environment of the consumer market has changed a lot. This is caused by many reasons: first, the declining trend of real estate for several years, leading to the downstream industries such as home textiles.

New force 4: consumption guidance

Magic weapon to win the consumer market

The consumption behavior and characteristics of towels and bedclothes are quite different.

Bed products are often purchased by the wedding and relocation families, because they are bought in major life activities, and they may be the only ones in life, so they are willing to spend more money on the bed with high price.

Towels are much lower than those of towels. As a stable market, consumers usually do not pay much attention to him. They are low value consumables.

Through the form of mass advertising, bed products are mainly set up high-end and unique brand imagination, playing a guiding role in the purchase process.

The promotion of towel brand through advertising is a very difficult way to boost sales volume. At present, the main role of towel promotion is to prompt consumption, tell consumers what brand of towel I am, and do not communicate with consumers in depth, so as to provide consumers with a reason to buy.

Many consumers' understanding of towels is only at the level of daily cleaning. They belong to low attention products. The market needs education and guidance. What is not important is what consumers think is important.

Therefore, guiding and motivating the needs of consumers and gaining the greatest acceptance and recognition of consumers are the key winning factors for the rise of the towels consumer market.