Fashion Leader - Poetry Sprouting Women's Clothing 2016 Spring Order Will Come To A Successful Conclusion.

In August 18th, the theme is "running around, SMEN". Poem and woman dress 2016 spring orders will be held in Xiamen. Compared with the colourful products in previous years, this season's poetry and women's wear has become simple and atmosphere without losing fashion sense. Just like a young girl in the blooming season, she gradually becomes gentle and generous. HOLD has to keep up with all trends and bring refreshing feelings to everyone.

In the acclaim of partners and dealers, Wei Mingsen, chairman of the women's clothing, also made no secret: since the beginning of this season, Shi Meng has entered the fashion road. Shi Meng women's wear has always been the main part of the "Ladies" style. But with the maturity of the consumers and the change of their consumption habits, Shi Meng will go to the "fashion" road, not only giving the products richer cultural connotations in visual expression form.

/ / track the market demand rhythm.

"We rely on Ladies dress But the consumer has been changing in recent years. Consumers have changed their demands on life, thus changing the demand of consumers for clothes. In the face of the rapidly changing women's clothing market, Wei Mingsen analyzed, "03 or 04 years is the era of Lady costume fashion, and it is also the stage of the rapid development of poetry. With the change of the times, contemporary women are increasingly pursuing a relaxed and comfortable life, advocating the need to break the rules and no longer conform to the rules. The trend of women's dress has gradually changed into a simple fashion style. Aware of the changes in the market and consumers, Shi Meng began to transform from a lady to a fashion. "Making clothes must keep pace with the times, and poetry must be the forerunner of fashion." Wei Mingsen is full of confidence in the transformation of Shi Meng.

The change of consumers' personality requirements promotes the change of poetry. Brand transformation is the first product that changes. At the level of product development, Shi Meng adopted a bold way to reform, resolutely replacing more than 50% of the products already developed, and completely replacing the new and more fashionable products. Next is the upgrading of the terminal image. The proportion of small shops will gradually decrease, and the number of small shops will increase. Store decoration style will pay more attention to create a relaxed atmosphere and enhance the consumer's buying experience.

/ / do fashion ladies with high performance price ratio.

Wei Mingsen said that the consumption group orientation of Shi Meng is aimed at a 18 year old woman aged -35. "In the stressed version of women's clothing products, we have adopted higher value fabrics and tailoring, and set strict production standards and operation procedures." He said. In addition to strengthening research and development and fabric input, Shi Meng pays more attention to cost performance. First of all, we need to meet the needs of the market and provide consumers with high value products they need, and at the same time, we will have the vitality of such brands and products at the most popular prices.

Wei Mingsen said: "if you want to become a fashionable women's clothing brand that is recognized by consumers, we must regard the product as a magic weapon for the survival of the brand. At the same time, we must be close to the market, and must be grounded in product research and development. Before this reform, I had already carried out some trial marketing in the market. market After the feedback, we made bold and comprehensive improvement.