The Thing About New York Fashion Week And Sponsors.

In recent days, the sponsors of New York fashion week have finally appeared. The Lexus of TOYOTA group will replace Mercedes Benz as the newest sponsor.

New York fashion week used to be "high-end design", "sophisticated buyers", "

The title of the title is very high, and several other high-end car brands such as Cadillac have considered cooperation, but ultimately failed.

So what happened between the New York fashion week and the sponsors every year?

New York fashion week and Mercedes Benz

Mercedes Benz has been a sponsor of New York fashion week since 2009, so the New York fashion week is also known as the Mercedes Benz New York fashion week.

But because of the change of car marketing plan and the overall decline of fashion activities, many luxury car brands are reluctant to sponsor fashion week again.

The main reason for the break-up is mainly because Mercedes Benz is investing heavily in New York.

But from a commercial point of view, there is not much publicity.

Coupled with the fact that New York fashion week moved from the Bryant Park in the city centre to the Lincoln Center in 2010, the popularity began to decline, and many brands also left in other places to perform the show. Bryant,

All this has become the trigger for the breakup between the two sides.

Other sponsors of fashion week in New York

In addition to Mercedes Benz, New York fashion week sponsors and Maybelline New York.

However, as a senior show, the sponsorship of Maybelline New York is only a drop in the bucket, and Maybelline New York also has sponsorship in the other three fashion week.

So the sponsorship of this brand has not brought much attention to New York fashion week.

Another successful sponsor.

In fact, apart from Mercedes Benz, Cadillac often appears in the fashion show of New York fashion week. On the 2013 autumn winter New York fashion week, Cadillac joined Huayi Brothers to bring Chinese supermodels to New York fashion week.

There were rumors that Cadillac was going to sponsor New York fashion week.

And in June of this year.

US auto brand Cadillac Cadillac announced its sponsorship of New York fashion week.

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This is also the first car brand and fashion side that Mercedes Mercedes-Benz announced after it no longer sponsors fashion shows.

New York fashion week, one of the four fashion week, is full of twists and turns on sponsorship.

Although this year's naming sponsor has found a new disc player, whether TOYOTA will continue to sponsor it is still unknown.