Vip.Com'S Share Price Plummeted 13%

Under the pressure of unspeakable pressure, in the first half of this year, vip.com has secretly convened a number of well-known brands to discuss the 2015 plan.

In view of the field of clothing that you are good at, vip.com not only reflects on last year's business, but also puts forward many new ideas, such as weakening excessive marketing, strictly controlling the number of merchants, opening data flow, and making business innovations for the needs of brand dealers.

Tian pin net, poly Shang network, Fab and other flash shopping providers have been turbulent, or even shut down, to a certain extent, confirms that the simple sale mode has been difficult to continue.

Every successful e-commerce platform must have a unique business model.

Needless to say, vip.com's "limited time limit + deep discount + brand selection" of this killer, in the electricity supplier competition in the Red Sea, has killed a blood route, and to copy the mode of flash buying business has proved that success can not be copied.

In 2008, vip.com founder Hong Xiaobo saw his wife buying discount brand clothes on VP vente privee.com website. He was inspired by the huge business opportunities in the flash shopping mode.

In March 2012, vip.com, founded 4 years, landed at the NYSE.

At that time, the "China stock market" was a sad one, but it was very important to get the funds needed to expand the business through the IPO and seize the market. Under the harsh capital environment, vip.com decided to "bleed" on the market.

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The choice is historic for vip.com, and the golden age of vip.com's rapid growth began in 2012.

With the rise of e-commerce and mobile Internet, vip.com is the most suitable time to use fragmentation on mobile phones.

The "special sale" mode has attracted a large number of users across 1234 line cities.

As of July this year, the number of registered members of vip.com officially broke through the one hundred million mark, and the number of new members has also maintained a rapid growth trend.

In the fourth quarter of 2012, vip.com's net revenue was $299 million 600 thousand, a year-on-year increase of 185%.

In the first quarter of the following year, the year-on-year growth has reached the peak of 207%.

Reporters combing historical data found that since the fourth quarter of 2012, vip.com's 10 quarter revenue level has maintained more than 100% growth.

Subsequently, vip.com began to make profits, more than a number of big brothers listed in the United States, and became the second profitable electricity supplier after Alibaba.

However, from the two quarter of 2014, vip.com's revenue growth began to decline year by year.

It is worth noting that in the second quarter of this year, vip.com's revenue growth fell below 100% for the first time, to 77%.

Mo Daiqing, senior analyst of the China Electronic Commerce Research Center, spoke to the times weekly reporter, from the rapid growth to a relatively stable and steady growth trend, which is in line with the development law of large companies.

However,

The trouble of growth is also obvious.

In the past, the unique "tail cargo consignment" mode has made vip.com a success. Today vip.com is also unable to get rid of its dependence on the clearance of tail cargo.

After a few years of inventory clearance, the pressure of clothing traders has been greatly relieved. They no longer queued up like vip.com in the past few years, and the profit distribution between vip.com and vip.com is also playing a new game.

Many of the high-end brands are still aware of vip.com's sale. In order to maintain their brand image, they are reluctant to sell new products on vip.com.