BIGBANG Hangzhou Concert Triggers Chain Effect To Boost Sales Of Peripheral Products

The concert market in Hangzhou is growing year by year, increasing by 10% to 15% a year.

"There are about 1-2 performances a year over the previous year."

You Xinghua said, "although a concert is profitable, there are also risks. There are problems such as joint and several liability for accidents and reputation in the industry.

It's not a big concert, and there are tens of thousands of profits.

Over the past two years, many big coffee stars have paid more and more attention to the Hangzhou market.

Like Jay Chou, Eason Chan, and May, these box office guarantees also came to Hangzhou for concerts.

According to statistics, from 2012 to 2014, the total number of performances in Hangzhou has been increasing by 10% to 15% per year.

Most importantly, more and more big coffee projects also regard Hangzhou as a strategic focus of "must go".

Some people in the industry believe that the activity of Hangzhou's performance market has been at the forefront of the country.

"BIGBANG has a concert in the evening, so I had already guessed that there would be traffic control today. I didn't expect to start in the morning."

Miss Huang said she would go to see the concert at night, so she decided to go to work.

Last night, the South Korean men's group held a concert at Huanglong stadium.

In fact, as early as the pre-sale period of more than a month ago, the "BIGBANG effect" had broken out. At 12 noon on July 16th, tickets for the concert were on sale, and only a minute later, tickets for the concert were sold out on the barley online.

Online tickets for the concert have been sold to around 10000 yuan.

If you don't know BIGBANG, you must not be a Korean fan.

The South Korean group of five men, which swept across Southeast Asia, has launched 4 EP in 4 months since May of this year, and each EP has only 2 songs. At present, these 8 songs have swept South Korea's sound source list. Its sound source and MV have also been ranked first in China's sound source and MV list.

"I knew I was coming, so I planned to grab tickets early."

Miss Huang said that tickets were opened at 12 noon on July 16th, and sold out in 1 minutes. She didn't get tickets.

She got a ticket last night, or an infield ticket grabbed by her boyfriend's brother, but there was only one.

Miss Huang, who received the concert tickets, made a special photo on micro-blog.

"I didn't expect anyone on micro-blog to ask if I could sell it."

Miss Huang revealed that someone wanted to buy the infield ticket on her hand at 7000 yuan, and the face value of the ticket was only 1080 yuan.

I am afraid this is not a case.

Mr. Wei is a concert ticket bought from others.

"My girlfriend is a fan of Quan Zhilong. I really want to see this concert, but I find many places, and I don't have any, so I look for tickets online, face to face pactions, and finally buy a $1680 concert ticket with 12 thousand yuan."

Mr. Wei said with great reluctantly.

"Ticketing price is similar to other stars, there is no much more expensive.

The price of the concert stands is 580 yuan -980 yuan, and the infield fare is 1080 yuan -1680 yuan.

A month ago, the company's tickets were all robbed. "

The performance contractor Hangzhou Chang Yi performance Broker Co., Ltd. staff said, the BIGBANG "MADE" concert's "explosive" chain reaction has long been a harbinger, after Beijing Railway Station and Guangzhou Railway Station tickets sold ten minutes after the sale of a single empty, Nanjing less than 2 minutes after the opening of the ticket was also sold out.

"Tickets are now up to more than 10 thousand."

Some insiders say.

In fact, Miss Huang spent more than 1080 yuan on the cost of the concert.

"Korean entertainment companies have done a very thorough culture of fans, and BIGBANG entertainment is one of the best among them. All the merchandise we need is officially produced. As fans, of course, you can't buy pirated goods," YG said.

Miss Huang said that a group like BIGBANG even had the exclusive shape of the concert's fluorescent stick, the crown lamp, and the price of the crown lamp was between 98-198 yuan.

Miss Huang said that in addition to the help of lights, to see the concert must wear enough style, so she bought a set of costumes on the Tmall official website of YG entertainment company: the new T-shirt in summer is worth 163 yuan, 190 yuan in the YG MUSIC hat, the value of the bracelet is worth 109 yuan, and the price of the aid towel is 136 yuan, and the fan should be 33 yuan.

Miss Huang calculates that the value of these peripheral products has exceeded 800 yuan.

Reporters search for the key word "BIGBANG" on Taobao. There are 85 thousand and 400 treasures.

In YG Entertainment's Tmall official website, "ygeshop overseas flagship store", BIGBANG

Occupy most of the home page.

Among them, BIGBANG's new album "MADE SERIES" black-and-white two versions sold at a price of 65 yuan / piece totaling 4872 pieces.

The sales hottest number of BIGBANG's official fluorescent assistance lamp was sold at 13089 yuan for 98 yuan / piece.

"Recent cause

With the arrival of the world tour China station, many of the BIGBANG's products have been sold out.

All the peripheral products on BIGBANG are selling well. "

Flagship store sales staff said.

In fact, since January this year, Hangzhou Huanglong Sports Center has held many concerts, such as Fish Leong in August 15th, Li Ronghao in June 12th and Jay Chou in May 23rd.

Shen Jian, Minister of the operation Department of Hangzhou Huanglong Sports Center, said: "Hallyu stars are holding their concerts in groups or individuals for the first time in recent years.

Before,

Most of them appeared in the form of guests. In 2013 Jackie Chan's concert invited Quan Zhilong, the captain of BIGBANG, to be a guest.

You Xinghua, general manager of Zhejiang performance company, believes that although there is still a lack of Hangzhou compared with the concert market in Beijing, Shanghai, Guangzhou, Shenzhen and other first tier cities, Hangzhou's concert business has been among the top tier cities in the second tier cities.

"First, in terms of population base, Beijing, Shanghai, Shenzhen and so on have reached about 20 million people, which is far from Hangzhou.

In addition, Hangzhou's concert venues are relatively small, like the Huanglong stadium in Hangzhou, which can hold 40 thousand people, while the stadium can only accommodate 6000 people.

Therefore, some of the stars' large concerts are abandoned because the venues are not satisfied.

You Xinghua said.

However, the consumption power of Hangzhou people has reached the level of the above cities. Hangzhou people are willing to consume such an acoustic feast.

You Xinghua believes that the new generation of young people is the main force of consumer concerts.

The young people who are keen on watching concerts have gradually entered work and have economic conditions. This is the reason why the concert market has been improving steadily in recent years.

According to You Xinghua, almost every concert ticket in Hangzhou is robbed.

"The number of tickets sold by several concerts I have managed is very good, and all box offices are basically maintained at an average of about 70%."

He added.