How Can Businesses In The Shopping Mall Attract Customers?

The theme shopping center, as the name implies, is based on the consumer's interests, hobbies, age, knowledge and educational background, and social role, and so on, and divides the shopping center into a diversified consumption place with distinctive theme and unique personality.

Through the combination of format and brand, the theme of unity can be reflected through the details of architectural design, interior decoration and shopping mall service, so that consumers can have a distinct visual and sensory impact.

Through the concrete excavation and marketing promotion of the theme, commodities are regarded as "props", serving as a "stage" and the environment as a "scenery".

Enjoy a good experience in the commercial activities of shopping centers, which combine retail, catering and entertainment.

Lifestyle shopping centers are usually located in high density residential areas. They cater to the pursuit of retail consumption and leisure mode in the business circle. They have the characteristics of open air and good environment. The area is generally between 15 thousand square meters and 50 thousand square meters, which has been increasing gradually in recent years.

There are mainly high-end national chain stores in the shopping center, or the main department store with fashion as the main store. It has many formats. It aims at leisure, including catering, entertainment, bookstores, cinemas and other facilities. It creates a unique place for leisure and entertainment through the style of environment, architecture and decoration.

Speaking of lifestyle shopping centers, we will definitely mention the coconut Avenue Shopping Center in Miami, the United States.

Coconut Avenue is considered to be the first life style shopping center in the United States. Its venues and buildings are seamlessly integrated into the coconut forest through its unique design. The open architecture and the business combination of entertainment and catering are also important standards for life style shopping centers.

In the design, a smaller open building style is created to create a relaxed consumption atmosphere. The design of the circular street block will put the main store at the end, attracting people to flow in, and increase interest through local greening.

The parking lot near the shopping center also maximizes the convenience of customers.

Grove shopping center in Losangeles, USA also has its own characteristics.

It is a typical life style shopping center developed by the United States in recent years, and has won ICSC awards for its outstanding design.

Grove shopping center is characterized by the imitation of an American style town, where there are beautifully sculptured and interconnected streets, green parks, ponds, and all kinds of delicate fountains.

It divides all the tenants' storefront into two to three storehouses, so that all tenants have a layer of facade facing the open streets, which fully reflects the characteristics of open blocks.

Such as Las Vegas's Kaiser, Miyako Island, Rome.

It recreates the landscape of ancient Rome.

It takes the bustling street scene of the ancient Rome market as the theme. The shopping center is lined with marble floors, with white Rome pillars, arcades and various sculptures.

At the gate and entrance of the market, every hour, the great Kaiser and other ancient Rome soldiers marched through, making people feel as if they were in the streets of ancient Rome.

The high-end experience environment creates a beautiful turnover for shopping centers, and the sales volume per square meter of the shopping center is much higher than that of the general shopping centers.

This shows that the experience is of great value to both the consumer and the business.

In addition to building antique

There are also shopping malls that combine old antique buildings with modern shopping ideas to create a unique shopping center, such as the Melbourne central shopping center in Melbourne, Australia.

Melbourne shopping center is the most talked about. Undoubtedly, it belongs to the tower of the Melbourne bullets factory, which is located in the atrium. This historic building, as part of the shopping center, bears the business function of retail and catering.

The old building of the bullet factory is a landscape, starting from the 2 floor of the shopping center, until the 5 floors on the ground, all revolve around the middle building of the building. Consumers can fully appreciate the style of the old building around the atrium, shopping and rest on any floor.

The Venus castle in Tokyo produced a "female" brand.

In the enclosed venues, Venus Castle truly recreates the streets of Europe in 17 and eighteenth Century. Its theme is located in the theme park of women. Most of the businesses here are mainly based on the management of female consumer goods.

In order to strengthen thematic elements of "lady's theme park", Venus Castle shopping center chose Venus, the goddess of love and beauty in Rome myth, as its theme.