Luxury Electric Business: Make Marketing More Reliable

Although for some of us, we may not often buy luxury goods, the industry's global growth has reached an astonishing 36% over the past 5 years, from $247 billion to $338 billion.

Marc Jacobs once said, "for luxury goods, I think this is not what people want, but what people want.

It's something that really makes them heart. "

Personalized experience is essential to the luxury industry.

This is particularly important at the moment, and new trends are emerging in the retail sector. As part of the shopping experience, the interaction between luxury users and brands will be affected.

If you want to achieve seamless and extreme experience, it is absolutely necessary to accurately provide the services that customers need through digital and physical interaction.

Today, a salesperson will communicate with customers through a series of channels to meet the growing demand for information, interactive and efficient service.

For some customers, online is a great environment for finding inspiration: they can browse, search and edit the "wish list" before entering the store.

However, the one to one service provided by store salesmen has proved to be very valuable for customer shopping.

According to a new report by Luxury Institute, many customers did not advance in advance before they went shopping.

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Retailers are increasingly seeking location based analysis tools to obtain executable insight information in order to provide excellent customer service in stores.

To provide excellent service, we should first understand when the store is in the busiest period and ensure that the most experienced salesperson is able to serve the customers at the right time.

Luxury retailers will constantly seek innovative ways to interact with customers, inspire customers and educate customers.

But this requires cost expenditure.

Cable blog data show that

Millions of pounds will be invested annually in global advertising.

The impact of such investments needs to be measured.

Location based analysis tools can provide accurate traveller numbers, stay time, number of people in the shop and the number of shoppers to evaluate their effectiveness.

After that, the time of specific marketing activities can be determined based on such data.

These analysis tools help luxury retailers understand the problems that need to be addressed immediately, so as to manage and change marketing, merchandising and business operations when necessary.