How Can We Break Down In The Face Of Marketing Channel Interception?

For the channel, what is the most important? Profit is the most important. Obtaining the corresponding conditions for the enterprise to occupy the channel resources means that the profits of the channel increase.

Channel interception is the main means of market competition in the last two years. Its essence is to set up competitive barriers and occupy relatively limited channel resources, thus effectively occupying the competitive commanding point.

But the resources of the channel are always limited, and not every enterprise can occupy the commanding heights of these competitions.

Often in many cases, high-quality and limited resources are occupied by people. Their businesses and products have become victims of other channels' interception. They can only sigh with regret: they are born with bright colors.

Then, can we only sigh deeply in the face of this situation, and only complain about the injustice of heaven and earth?

At any time, shopping malls are like battlefields, just like attack and guard, there must be attack and defense, and interception is bound to have anti interception.

Channel anti interception is what we must face when facing the channel interception.

In the face of competition, escape is useless.

Facing competition, we must face directly.

In the face of competition, it is only effective to resist.

According to the author's experience, in order to achieve effective channel interception, we should usually adopt the following measures:

Any kind of product.

Generally speaking, it will be divided into two main channels and channels, and the actual situation of the Chinese market determines the complexity and variability of the channels.

For any enterprise, it is impossible to have a comprehensive interception of competitors in all channel members and links.

In this case, in the face of channel interception, we first need to find a channel that has basically the same strength as our competitors and whether it can become our agent. Two, whether we can broaden the search for new sales channels, whether the characteristics of the products can broaden the channels, whether it is necessary to operate in the conventional channels, and whether we can consider the channels of self built specialized shops.

Whether we can have the strength to compete with our competitors for the main channel, give higher conditions, and the other side is essentially a channel competition barrier. Do we have the strength to break it? This is the most helpless way at this time, but if the strength is enough, it will always be the most effective.

If we do not have the strength to break down, whether we can consider disturbing the other side, knowing that we do not have the strength to replace the other side, but we must also let the momentum go out, and even talk more specifically than the competitors. We must effectively interfere with our competitors and force the other side to increase the conditions for the interception of the channel and the setting up of the competition barriers, which will greatly increase the marketing cost of the other party.

Therefore, it is impossible for any enterprise to increase without limit.

The cost of interference is also an effective way to drag down.

For the channel, the competition between the mussel and the fish is their pursuit.

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In business, there is no eternal friend, only eternal interests exist.

Therefore, if we have a strong ability to surpass our competitors, strength confrontation will be the most direct, effective and simple way of competition, which can effectively intercept our competitors.

But at the same time, this method also pays the most. The strength of the two sides is the real gold and silver. The so-called "killing the enemy one thousand is self damaging eight hundred".