Heshan Footwear Industry Seeks New Opportunities For Taobao'S E-Commerce Platform

On the afternoon of August 12th, the Municipal Bureau of Commerce and industry organized the holding system.

E - commerce docking, more than 30 shoe enterprises jointly discuss how to use electronic commerce to create the Heshan quality shoe industry industry belt.

The "China made" channel, which adheres to the "independent brand and excellent quality", is officially launched on Taobao. Since its launch in May this year, China has built a series of activities such as "Putian good shoes", "Dongguan shoe bags" and "Chenghai toys", helping a number of independent brand enterprises to open their electricity suppliers.

E-commerce has become an irresistible trend and trend in Heshan.

How does the footwear industry of Heshan, which has been the traditional footwear industry for hundreds of years in Heshan and the modern shoe making technology for more than 30 years, break new energy and new opportunities under the environment of e-commerce?

Huang Zhihong said that at this stage, the shoe industry in our city is not short of production.

The product development technology is strong, but for the combination of shoe entity shop and e-commerce, it still takes a wait-and-see attitude, not too confident to grasp.

According to the current situation of local shoe industry in Heshan, how should we develop special E-Business?

"The organic integration of entity stores and online stores can truly understand what the consumers of the Internet need." Qiu Changming, deputy director of the small ice fire man, suggested that the development of e-commerce is not the same as the concept of death and death. In the Taobao electricity supplier's Red Sea market and the newly emerging "China made" blue ocean market, Heshan shoe enterprises can further promote the quality of Heshan men's shoes by strengthening the core competitiveness of their products, enhancing their own e-commerce capabilities and mining their advantages.

"Every shoe company in our country has its own style, so how do we make the characteristics to attract consumers in the shop?" Ms. Li Qiaolan said, "are we going to innovate and improve our products?"

Jiangmen Fengshen technology Zheng Shengqiang said that the majority of Heshan footwear industry is "OEM" production, manufacturing strength, R & D strength, but not their own brand competitiveness.

How to make a brand in the Internet

Finding products in Heshan does not mean changing their original pattern, but maintaining their own style while making a difference.