Personalized Clothing Is More Popular With Consumers.

More and more young people pursue personalized clothing, which is a major blow for a constant enterprise.

Enterprises must innovate if they want to develop, otherwise the situation is not optimistic.

Large-scale

Products or services will come true. It is reported that 1/3 of consumers want personalized products or services, and add personalized sensibility to the top clothing categories.

According to the latest consumer survey conducted by Deloitte consultants, 36% of respondents said they were interested in personalized products or services.

In particular, the proportion of consumers under 40 years of age, 16-24 years of age and 25-30 years of age, 43% and 46%, are attracted by personalized goods and services.

The report also mentioned that this demand is relatively low at present, and only about 1/6 consumers have purchased such products or services.

Ben Perkins, head of consumer research at Deloitte, thinks that under such a low proportion, he suggests taking an advantage as a first step.

"In addition to large-scale customized products, customization of suits and bicycles through the Internet is playing an important role in the market as a whole."

He added.

Customers with three product categories have made the most personalized purchase, and hope to actively promote this process. Those are holiday vacations (25% of customers), costumes (19%) and furniture (18%).

Footwear ranked seventh, with 15% of consumers making personalized purchases.

But 64% of consumers said they knew about custom-made clothing, while 56% of consumers knew about custom-made footwear.

In addition, 41% of the total surveyed indicated that they were interested in personalized clothing, which increased the age group from 16-24 to 53% and 25-39 to 50%, respectively. However, in the 40-45 year old age group, they fell to 38%, while the age group over 55 dropped to 32%.

"If feasible, enterprises can simplify the scope of commodities and profit from predictable levels of demand, and are more likely to gain price advantage.

Of those who are interested in personalized products, 71% of them will even be willing to pay a higher price to buy it, "Perkins said.

"Anyway, those do not provide personalization.

Product companies may lose benefits and customer loyalty in a period of time because consumers are becoming more and more individualized.

Although personalization can help improve the flow and pformation of consumers, this may require reflection from business operations.

"Enterprises are not only able to develop specific capabilities to measure the specific needs of each individual consumer, but they are now better prepared to connect their processes and resources to provide specific products or services to meet their needs."

Perkins explains.

"Flexible manufacturing and 3D printing can create a large number of personalized products at lower cost.

They can fundamentally rethink their supply chain. "

"Manufacturers are now trying to delay production until the final timing of customization is allowed. This will not only provide more customized products, but also slow down production, which will help reduce inventory levels and ultimately improve efficiency," Perkins added.

In addition to technical investments, enterprises need to consider their analytical capabilities in order to provide customized products.

As long as you master the consumer's mind and suit the remedy to the case, your company will take the initiative.

Enterprise development must follow the times and keep pace with the times, so as to survive.