Seven Wolves, Anta And Other Clothing Brands Compete For Olympic Business Opportunities.

In July 31st, the 128th plenary session of the International Olympic Committee held in Kuala Lumpur, Malaysia voted that Beijing will become the 2022 Winter Olympic Games and the winter Paralympic Games host city.

During the meeting, the seven wolves were officially designated as the official clothing brands of the Winter Olympic bid committee of Beijing, providing first-class customized garments for the members of the Committee.

The steady blue atmosphere, fine selection of fabrics and elegant tailoring, combined with the international quality created by the world's advanced manufacturing equipment and strict process flow, make the members of the Shindong Olympic Committee more elegant and confident, and are brave enough to pursue the Winter Olympic dream of the whole nation in the world stage.

At the same time, the seven wolves also set up the badge for the Olympic bid logo for each member of the Shen Dong Olympic Committee. It combines the vitality and passion of winter sports with the unique charm of Chinese culture and the formal dress. When the president of International Olympic Committee, Bach, displayed the card with "BEIJING 2022", the seven wolves were proud of this unique honor because they could share with the members of Shindong Olympic Committee for the first time.

Seven wolves have been holding hands with sports events many times before.

In 2003 and 2005, it became the only designated garment for the two time in Real Madrid.

In 2008, the seven wolves hosted the London seven wolves' Fashion Night '.

In 2009, the seven wolves joined hands to compete in the ROC world car king competition.

In July 2013, the seven wolves men's wear and gentlemen's advanced customization became the designated official service of the Chinese delegation of the twenty-seventh World University Games, showing a steady and dignified national temperament.

As the most closely related to the Winter Olympics

In August, Anta took the lead in signing a bid to become a partner of the 2022 Winter Olympic bid committee.

Having seen the broad prospect of winter sports and the important role of winter sports for the national fitness program, Anta has arranged ahead of schedule, and has reached a strategic partnership with the National Sports Administration's winter sports management center.

Moreover, Anta is also a partner of the Chinese Olympic Committee. This also means that the Chinese ice and snow athletes' living equipment, training equipment, match equipment and award equipment are all provided by Anta.

Earlier, at the Vancouver Winter Olympics and the Sochi Winter Olympics,

The champion dragon clothing and training match equipment for Chinese ice and snow athletes displayed the charm of Chinese ice and snow sports on the various venues and podium.

Take the Sochi Winter Olympic short track speed skating suit as an example. Anta uses special fabrics to make the players comfortable, effectively reduce wind resistance, and enhance packaging and safety protection functions, so that athletes will not be scratched by ice skates even if they fall down.

Obviously, no one wants to miss the Winter Olympics at their doorstep.

It is reported that the Pathfinder has also begun to plan ice and snow related products as one of the future important product lines of the company.

The brand now has ski wear.

Skiing glasses and other related products.

Yi Si Jia, who focuses on outdoor sportswear, designs 8~9 ski suit every year.

Today, the design team of Ig has been stepping up the design of ski suits this winter, and there will be more styles.

At the same time, more companies and institutions have been laying out a platform for sports exhibitions, sales and commerce, so that the ice and snow sports equipment will have more opportunities to appear.

In this round of Winter Olympic sports consumption driven by the clothing industry will enter a new era of Olympic marketing.

In particular, Anta is doing well in the marketing of international major events.

After the successful bid, Anta's retail stores and online shopping centers launched their promotional activities for the first time.

Prior to this, YOUNGOR also made two plans for Shen Dong Olympic marketing.

In the minutes after the success of Shindong Olympic Games, YOUNGOR officially launched the Winter Olympic special shirt on official micro "second speed".

It is reported that this shirt uses Oxford textile fabric, the shirt is decorated with snowflakes and snowflakes, and the Winter Olympics.

And announced the simultaneous sale of online and offline, the global limit of 2015.

It is understood that this shirt was identified by YOUNGOR in May this year, YOUNGOR chairman Li Rucheng's daughter Li Hanqiong led the idea.

It can be said that the Winter Olympic special fund is a trial run of YOUNGOR's new thinking as event marketing, and its response to the market is relatively cautious.

In addition, YOUNGOR has also launched a charitable brand for the event marketing. YOUNGOR said consumers would buy 10 yuan for sports equipment on every online or offline purchase of a Winter Olympic special shirt, and they will send money to children in Sichuan Liangshan mountain school in early September.

With Li Hanqiong gradually coming to the front desk, love and charity will become one of the focuses of YOUNGOR internet promotion and image building.

Pay more attention to other garment enterprises, except for instant, simple WeChat copywriters, playing some Olympic Games Theme edge ball, at present, most garment enterprises have no major moves, and are still in the brewing stage.

It is noteworthy that the Winter Olympic Games is not only a feast for sports but also a carnival of capital.

According to the relevant agencies estimate, the Winter Olympic Games related to ice and snow sports related industries will earn more than 300 billion yuan.

In fact, before International Olympic Committee chairman Bach announced that the Winter Olympic Games would be spent in Beijing, capital has started to agitated.

In the afternoon of July 31st, stocks related to ice and snow movements rapidly pulled up. As of the closing day, when the stock index fell 3700 points and the volume of the two cities contracted significantly, the sports concept stocks generally rose, of which the Pathfinder increased by 6.34%, while the Chinese sports industry rose 3.25%.

The Winter Olympic Games will come in seven years and recall the Olympic Games in 2008. How much profit did we get from it?

In the past seven years, we will see tomorrow. We will wait and see.