Nike, After You Broke Up With Manchester United, Did You Regret It?

The New Jersey sells well because it can evoke the nostalgia of senior fans.

Manchester United's New Jersey has been showing rapid sales momentum at the beginning of the season.

Adidas officials did not analyze the cause.

British media

It is said that Adidas's return to Manchester United can inspire more senior fans, and they welcome the return of "clover".

Because many people still remember the red jerk's classic Jersey in the 80s of last century. Brian Robson, Mark Hughes and young 92 class were all dressed in Adidas's clothes.

In addition to the New Jersey, Adidas will also introduce the retro souvenir version, which will inspire the nostalgia of the old fans.

The most expensive Jersey sponsorship agreement in history

From 2002 to 2015, Nike paid 300 million pounds of sponsorship fee to the United States, 23 million pounds a year, but the price of Adidas was far higher than this figure. ADI hit a huge 10 year contract of 750 million pounds, an average of 75 million pounds per year.

The contract between Manchester United and Adi is the most expensive Jersey sponsorship agreement in the world sports arena. It is more than two times the number of Spanish giants, Real Madrid and Barcelona, and it also exceeds the sponsorship agreement of Adidas for its 10 year 645 million pounds in Bayern.

In the United States, the most expensive sponsorship agreement is Nike's $18 million sponsorship agreement to the world's most profitable Professional Football League NFL, which is about $11 million 530 thousand a year.

In addition to the sponsorship agreement of Adidas, Manchester United has signed a 7 year worth of $559 million (about 358 million pounds) with Chevrolet brand of general motors.

The contract, which is also the most expensive Jersey advertisement in sports history, shows how valuable the Manchester United club is in the football empire.

Manchester United jerseys are sold in the top three of football season.

According to Manchester United's report in 2014, United's income increased from 18% to 19% between 429 million pounds and 434 million pounds, although it was lower than Real Madrid's 480 million pounds, but this includes player sales.

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Huang Ma, who is selling players, makes 114 million euros (81 million 430 thousand pounds), but Manchester United are higher than real in advertising, television rebroadcast and club derivative development.

The development of derivatives includes Jersey sales, and professional football clubs are completely renewed every season.

Jerseys and training equipment, in order to make huge profits.

In August, the United Nations prospectus on the New York Stock Exchange said: "every year, the launch date of the New Jersey is the day that global fans are looking forward to.

Last year, we sold 5 million licensed products around the world, including about 2 million jerseys.

2 million jerseys hit a new annual sales of Manchester United jerseys. In the past few years, Manchester United have been top three in the world club Jersey list.

According to the daily mail of London, a PR-Marketing authority has released the average annual sales of jerseys for football clubs over the past 5 seasons.

Real Madrid sell 1 million 580 thousand jerseys a year on average, and Manchester United ranked 1 million 490 thousand in 1 million 490 thousand.

If the average price of a shirt is 50 pounds (the new season's Manchester United shirt sells for 60 pounds), Manchester United will earn an annual income of up to 74 million 500 thousand pounds through its Jersey sales.

Sub / hand / original / cause

Manchester United lion opened Nike, less than an hour to refuse.

Manchester United's new split plan: the sales of the derivative products are basically divided into 55 parts, but the new cooperation period not only requires Nike to pay Adidas's sponsorship agreement for 10 years, 750 million pounds, but also to earn 55 of the sales of the first team jerseys and training clothes, and the sales revenue of other products is exclusive to Manchester United.

In other words, if a football fan buys a Manchester United alarm clock, Manchester United want to earn their income.

Market share: "Business insider" predicts that in the "cake" made up of the top 10 clubs of world Jersey sales, the loss of United's Nike share dropped to 14.3%, while Adidas occupied 66.1% of the total.

For the past 13 years, Manchester United has been Nike's top card in European football market.

Maybe Nike refused to Manchester United.

After 13 years of cooperation, Nike finally abstained from voting after nearly a year's long contract negotiation.

Nike's announcement in the New York Times and the financial times explains ambiguities about the reasons for the breakup, but only obscure concerns about the future commercial value of Manchester United.

The US investment company stifel Nicolaus and some financial media said that the high price that Manchester United insisted on let Nike consider it and give up.

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Nike has always had a larger voice in the negotiations with the club. This time Nike may be very aggressive, and in less than an hour, she rejected the Manchester United plan.

Rival Adidas has not only provided the highest sponsorship agreement in history, but is also said to have a higher percentage than Manchester United expected.

Adidas poached its rival's head card to fight Nike's encroachment on football.

In the 2014 fiscal year, Nike's soccer business grew by 21% to $2 billion 300 million, while Adidas's soccer sales revenue was $2 billion 700 million.

Adidas's advantage in football is blurring, and signing Manchester United will help to consolidate its position.

Pre / scene / pre / estimation

ADI CEO:

Within 10 years, sales of shirts and other products will reach 1 billion 500 million pounds.

Adidas pays 75 million pounds of sponsorship fees per year for Manchester United, which accounts for only 4.7% of Adidas's soccer equipment sales, but nearly 10% of the company's annual advertising investment. Adidas's largest annual sponsorship fee is only 28 million 400 thousand pounds.

What makes Adidas willing to pay more than 3 times the sponsorship fee in the past? Because it is optimistic about the future of Manchester United.

"Business insider" revealed that Adidas also won the portrait right of Manchester United players.

Adidas CEO Herbert Heiner predicted that from the start of the new season in August this year, Adidas's sales of related products such as jersey will reach 1 billion 500 million in 10 years on the basis of contract terms.

More importantly, Adidas snatched the only market share that Nike could contend with at a cost of 75 million a year.

Hina said the sale of Manchester United jerseys is "unprecedented" and "unpredictable".

According to the current momentum, Manchester United jerseys this year.

The magnitude may break through the previous average of 74 million 500 thousand.