Industry Observation: Clothing Export Or Usher In New Machine

According to industry related calculations, the textile and garment industry has benefited from the depreciation of the RMB, and the depreciation of RMB by 1% can raise net profit by 2 - 6%.

Export status and problems of garment industry

According to relevant personages, the textile and garment industry is the traditional pillar industry and important livelihood industry of our national economy. It is also an obvious industry of international competitive advantage, and the foreign trade dependence of the industry reaches 40%.

Although China's position as a global textile and garment producer and exporter is difficult to shake in a short time, the industry pfer, order pfer and market share decline due to the rising cost of production factors, developed countries such as Europe and the United States have issued a series of related environmental protection regulations and textile environmental protection standards, and have imposed strict testing on imported textiles and clothing, China.

The increase in clothing exports has begun to show a downward trend.

In the future, the proportion of technology intensive products in international trade will further increase, and the various technical problems involved in trade will become more complicated. Coupled with the selective enhancement of consumers' clothing, higher quality requirements, stricter requirements for health, safety and indicators, technical barriers to trade will probably increase.

In addition, the awareness of Chinese clothing exporters in brand building is relatively weak. On the one hand, it is decided by the current situation of China's garment export enterprises:

It is a dream for many garment exporting enterprises to survive in the crevice. However, their lack of funds, lack of management and lack of talents make them eager for quick success and instant benefit for the survival of enterprises.

On the other hand, in China's clothing market, the market structure has changed so fast that many brands have gone up very fast, so that some experts and scholars have put forward anti brand speech, and some even put forward the theory of "brand extinction", which makes SMEs face the confusion of brand.

RMB depreciation or opportunity for garment export

Recently, "innovation of Foreign Trade Forum: how to start from Europe,

{page_break}

The international marketing of prying the global market "was held in Quanzhou. Several senior executives of Shishi listened to a seminar on how to move from international trade to international marketing.

The guest speaker of this forum is Yi Qing, President of Greater China, France.

Yiqing has rich experience in international operations and cross cultural communication team management experience, familiar with international business rules and economic environment, the way of operation of European and American companies, and the overall work of Chinese enterprises to expand overseas markets.

According to the participants, the lecture hall has certain guiding significance for clothing products to explore the international market and the future development of garment enterprises.

The participants, through lectures, analyzed the market characteristics, marketable products, potential business opportunities and marketing practices of Russia, France, Germany and Italy, and used data to interpret the current situation and trends of the market, import methods and consumption habits, and provided effective data and application support for enterprises.

Mr. Cai, a senior executive who listened to the lecture, analyzed that China and European markets are large and wealthy, and still occupy a relatively large share of the market share of Chinese exports.

The structure is very fragmented and relatively large buyers.

Although the European debt crisis has made the European market economy forecast not optimistic, the European market still deserves the attention of Chinese enterprises. The European Union is still one of the world's major economies. The EU countries have advanced productivity, technology and culture, and the 27 member countries of the European Union have a population of over 500 million, which is a huge market.

In the low ebb of the European economy, the EU is working hard to pform the economic situation, which is a rare opportunity for Chinese enterprises. Chinese enterprises entering Europe will become a new driving force for EU economic development.

According to the analysis of a garment enterprise, China's garment export share accounts for the market ratio, and the potential of the traditional market has been basically excavated. On the one hand, it needs to maintain the existing market. On the one hand, it needs to open up a new market, especially the country along the road.

Here, Mr. Li, a foreign trade enterprise, said that the risks and volatility of emerging markets are relatively large, though the exchange rate for foreign trade enterprises, especially labor-intensive ones.

Export is helpful, but the decisive factor is market demand.

The depreciation of the renminbi is an opportunity for clothing exports.