The Traditional Retail Industry Is Playing A "Besieged City" Business.

The closing tide of traditional retail industry since last year has not only subsided, but also surged.

Even the largest chain store in China, Wanda Department store has recently reported news of closing more than 40 stores in the country, accounting for nearly half of all stores in Wanda.

And the statistics released by Lian Shang net show that by the end of June 30, 2015, the country's main

(including department stores and supermarkets) closed 121 stores in the country, and there were 26 stores.

Among them, Wanda Department store closed 10, Marsha general store closed 5, Tianhong mall closed 3, Golden Eagle closed 2, far east department store, sunshine department store, Baisheng department store, Hua Tang shopping center, Jinle department store, Denis department store closed 1.

But on the other hand, Ali announced last month that it has fully entered the business super industry and has offered 1 billion yuan to subsidize consumers.

In August 10th, Ali announced that after investing in Suning, the industry also came to the news that Suning will take over Wanda Department store.

The people inside want to go out, and the people outside want to come in. The traditional retail industry is also playing a "Besieged City" drama, just like the lyrics say, "someone is breaking free and someone is picking up".

Of course, there are two kinds of mentality in the city and outside the city.

In today's economic environment, the cost of traditional retail industry is rising and the profit space is compressed.

The key is that in the past year, almost all the people trapped in the city are suffering from "

Anxiety disorders.

According to data statistics, the current Internet industry sales growth can reach 100%, the first two years or even reached 200%.

If it is online retailing, sales growth can reach 40%, but the total retail sales of social consumer goods in China increase by only 10%, that is to say, the growth of offline retail is even lower than this.

The traditional business chiefs are really grim and lose heart.

At the beginning of this year, Shen Guojun, the head of the Yintai Empire who once crossed the capital market, expressed his dissatisfaction with the retail industry in public. At the beginning of the year, he said, "under the impact of the Internet, I feel very uncomfortable, so hard, so many people earn such a little money".

Not long after that, he resigned as chairman and chairman of the board and chairman of the board of strategic development.

Wanda Group Chairman Wang Jianlin in June this year, "Wanda"

Speaking with challenges, Wanda Commercial real estate net profit last year was 24 billion 800 million, and stock value was 250 billion.

The net profit of Wanda cinema is only 800 million, but the market value is about 100000000000.

So even the people inside Wanda do not understand why the net profit of Wanda cinema is only the mantissa of commercial real estate.

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But the market value can be half of it.

Wang Jianlin said frankly, "this is the future. Capital preferences represent the future".

So what is capital preference? First of all, of course, the IT industry, for example, online travel, almost all industries are in great damage, but still like sucking stone, there is always capital willing to invest.

Sure enough, shortly after this speech, Wanda announced that it would invest in the same journey.

Even if there is no profit at present, at least online travel has a future than department stores.

So, is there really no way out for traditional business? Not necessarily, the "outsiders" represented by Ali, the enthusiasm for entering the city is burning hot.

In July 23rd, Alibaba group announced that it would enter the business super field in an all-round way. The first station will be selected in Beijing, which will subsidize consumers in Beijing area by 1 billion yuan.

The next promotion will take place in Shanghai, and then expand to more cities in China.

In addition, the efforts of self rescue of physical department stores have not ceased.

After launching online sales and mobile payments, they began to try cross-border electricity providers.

In half a year, the department store industry in Guangzhou only opened 7 cross-border businesses.

Offline experience shop.

Finally, although the whole traditional retail industry is surging through the whole country, there are also department stores in the market.

For example, in August, 9 orders, Tianhe City department store, a leading retailer in Guangzhou, opened eighth stores in Foshan.

This is another expansion after the opening of new stores in August last year, which shows that it is still optimistic about the department store industry.