Embracing "Internet +" Comprehensive Transformation Into Internet Enterprises

In " Internet + " Under the strategy, Wenzhou First listed apparel enterprises Wedding bird Through personalized customization, intelligent production and socialized marketing, the company will be transformed into an Internet company in an all-round way.

　　 Private Customization: entering scale production

Without intelligent production line, it is impossible to expand the scale of customization. In 2005 last year, 2 lines of factories in Anhui and Wenzhou were rebuilt intelligently, and they began to customize their business in 2005. At present, the production process of 396 suits is only 117 workers, the efficiency per capita is increased by 2.5 times, the material consumption is saved by 20%, and one person, one edition, one coat and one flow are ensured.

Walking into the company's "private custom workshop", workers are sitting in their own parking spaces. Each person has a IPAD in front of them. The task of which garment is personalized is the task. The PLM intelligent process system will be sent to this operation station accurately and accurately. The workers can take off the clothes processing according to the relevant data on IPAD.

Zhou Guoliang, manager of the Department, said that now the line is 300 pieces per day, with a capacity of 150 thousand units, and sales in the first half of this year increased by 50% over the same period. At present, it has more than 900 stores in the country, with more than 300 teachers. No matter where the customer is, you can go to the bird shop or the shop manager. After the volume is completed, the data will immediately enter the SAP intelligent platoon business system. Fabric The style, type and other personalized requirements will soon be "shaped" in the computer, and the clothes will be delivered to the customers in 15 days. At present, the good news bird has taken the lead in the industry to achieve the whole category of private customization, category coverage. Suit , shirt , coat, jacket, woolen sweater, T-shirt, leather shoes, etc. According to the latest report of the company, the terminal retail volume of private volume customization business has reached over 10% of the retail sales of the main brand.

　　 Company status: Internet "full coverage"

Speaking of the "bird net", Wu Zhize, chairman of the board of directors, was laughed at. With the domestic economy changing from high speed growth to low and medium speed growth, consumers' consumption outlook has changed. The electricity providers and the Internet have brought huge impact to traditional enterprises. These changes have prompted the news birds to make efforts to improve production and marketing rates and original development.

In July last year, the news birds formally implemented the comprehensive Internet technology. Based on the three big factories in Anhui, Wenzhou and Shanghai, the intelligent production was fully implemented. Taking the transition of consumers as an opportunity, we made full efforts to create personalized and all kinds of private customization.

The news birds start from 4 aspects: first of all, disseminating Internet technology: removing the print media and road signs ads, replacing WeChat, micro-blog and official website, and integrating search and social networking sites for comprehensive digital dissemination. The second is the sale of Internet - through Taobao, Tmall, Jingdong, official website and offline stores, department stores and other combinations, to achieve the same price online and offline sales. In fact, the biggest advantage of wedding birds is the more than 900 stores built in the country over the past 20 years. Now, through the Internet, we can let customers know the birds on the Internet, and then go to the stores to buy them. Although online sales account for only 2% to 5% of the total sales volume, business volume is doubling. Last year, the company sold nearly 100 million yuan of electricity suppliers, this year estimated that nearly 300 million yuan. The third is business networking - extending the network to R & D and production. Last year, the company selected 100 customers who bought the most popular clothing brands in the whole country to build a WeChat group. The company designers communicated with customers at any time in the process of new product development, listened to opinions and improved in time. At present, all kinds of products of the company are built with WeChat group interacting with each other. Fourth is the daily management of the Internet - the company compresses the meeting time, many transactions through WeChat online management.

　　 Future goals: achieving three 1000

In the era of Internet, social marketing has gradually replaced traditional marketing methods.

In the next 3 years, we will develop 1000 smart tailoring business platforms, 1000 wedding custom cooperation projects and 1000 global private custom shops, weaving a social marketing network that goes deep into consumer buying scenarios and stakeholder participation.

Wu Zhize said that the good news birds should select like-minded persons from more than 20 thousand old tailor shops in the country, and provide unified collocation and quantity training, marketing system and intelligent supply chain support. At present, the first batch of smart tailor shops has been renovated, and 50 will be opened in the second half of this year. At the same time, the birds will also cooperate with the most influential wedding photo shop in the country to provide groom dress and other customized business. At the end of this year, the first batch of wedding birds will be 150. In addition, the Phoenix bird has to connect with 1000 private custom shops around the world to make clothes customization for overseas consumers and enter cross-border business. "By the end of 2018, the wedding birds will have 1 million 200 thousand sets of production scale, including 600 thousand sets of customized products, 5000 outlets under the line, 10 billion yuan of retail sales under the online and offline, and a profit of 1 billion yuan." Wu Zhize said.