US Edition Star Closet WWW Completes B Round Financing Amazon Participation

On August 17th, the Clique Media, the parent company of Who What Wear (WWW), a star shopping guide in the United States, announced that it won $8 million in B round financing. Apart from the original investors, Amazon and Bertelsmann also took part in the investment.

It is reported that this is the second time since the establishment of Clique in 9 years, and it has invested $5 million earlier.

"Our business strategy It's slow and steady, "said founder Katherine Power." now the website has made profits. "

It is understood that Clique Media team has 95 people, headquartered in Losangeles and New York, plans to increase to 140 at the end of this year, will set up offices in Australia this autumn, in addition, the United Kingdom, France and Italy are also in the process of brewing.

Clique relevant person in charge said that the funds will be used for global expansion and website construction, especially to improve the user experience of mobile terminals.

The Who What Wear was launched in 2006, and its founder Hilary Kerr and Katherine Powers worked in the fashion industry for many years. The former had worked for fashion magazines ELLE, Teen Vogue and Nylon, and the latter was the West Coast editor of Mars and Cox.

"We have been paying attention to the rise of gossip blogs and realizing that we can make use of the contents of our magazines." Power said.

In addition to WWW Clique Media, there are two websites, Byrdie and MyDomaine, which were founded in 2013 by Power and Kerr. These three websites are similar in mode: for users. fashion Life information, all product chain to seller. WWW pays attention to star dressing style Byrdie focuses on beauty information, MyDomaine mainly covers home, travel and so on. The three websites have 11 million 200 thousand users, of which 3 million 800 thousand of WWW.

It is reported that as early as 2007, WWW began to set up advertisements, each product information on the webpage can be clicked, so that readers will be pushed to the seller.

"What makes WWW different is that the original intention of users visiting our website is very different." Power said, "they may go somewhere else to entertain or find. information 。 But they know that Who What Wear, Byrdie and MyDomaine are not just for viewing. After browsing our website, users can buy directly.

In addition, the industry's investment in Amazon is not surprising. It is reported that Amason recently stepped up the layout of fashion business, opened a large studio in London last month, also hired the British Suki Waterhouse (90 Waterhouse) as Amason fashion brand ambassador.

According to some studies, Amazon's clothing business is growing rapidly and will exceed Messi's department store to become the largest clothing retailer in the United States by 2017.

"We are particularly pleased to work with Amazon," Power said. "Their goal is to provide consumers with more convenient services. This coincides with Clique Media. We apply this to fashion, beauty and life."

It is reported that the existing investors of Clique Media include Greycroft, Lerer Hippeau Ventures, Advancit Capital, Mesa Ventures and Double Ventures also participated in the financing.