• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Li Lang Moves To The Sub Card Market To Become A New Expansion Point For Enterprises.

    2015/8/18 8:02:00 37

    Li LangThe Main BrandDeputy CardExpansion Point

    Like many brands, the development of Deputy brand is undoubtedly to expand the breadth of brand coverage.

    The first decline in the performance of the company in 2013, the sales of the main brand LILANZ fell by 19.2% during the year.

    It also made the development of the young people market with greater potential for consumption become an urgent goal for Li Lang to seek growth. In 2013, the product strategy of the sub brand L2 was adjusted.

    In 2013, the lon annual report showed that in the second half of 2012, the group began to adjust the product line strategy of the sub L2 brand, focusing on the development of casual wear, and the unit price of the product dropped by 20% in 2013.

    The weakening of the clothing industry has made brands adjust to adapt to the market.

    In the first half of the year, the sale of the main brand LILANZ increased by 9.2%, while the sales of vice brand L2 increased by 10.4%, according to the semi annual report released by the men's clothing in the first half of 2015.

    During the reporting period, the number of LILANZ retail outlets decreased by 15, while the sub brand L2 of the 20-30 year old group increased by 16 stores. The sub card became a new expansion point for the enterprise.

    Public information shows that

    lilanz

    Listed in 2009, second years after listing, L2 brand was officially listed as the only subsidiary card of the company.

    Compared to the main brand LILANZ, L2 focuses more on young people.

    The unit price is also comparable.

    Main brand

    Low 20%-30%.

    In the next few years, Li Lang began to expand the number of L2 stores and shut down LILANZ stores with poor returns.

    In the first half of 2013, the number of LILANZ brand retail outlets decreased by 26 and L2 increased by 24.

    In the first half of 2014, the number of LILANZ retail outlets decreased by 158 and L2 increased by 18.

    In the first half of this year,

    LILANZ

    The number of retail outlets decreased by 15, while L2 increased by 16.

    As of the first half of this year's earnings report, the sales volume of L2 in the company's total turnover increased from 6.4% in 2012 to 8.9%.

    This practice is particularly evident in luxury brands. By setting up different line brands with different positioning and price, more consumers can afford luxury brand clothing, thereby enhancing their performance.

    Armani group has established 8 sub line brands including Armani Prive and Armani Collezioni, and the sub card has also become the hero of the group's performance.

    Armani group 2014 results show that group sales of 2 billion 530 million euros, an increase of 16% over the same period last year.

    Among them, the home clothing brand Armani Casa grew by 20%, and the advanced custom series Armani Prive rose by 30%.


    • Related reading

    Giordano: The Depreciation Of RMB Not Only Has No Influence On Business, But Also Benefits.

    Company news
    |
    2015/8/17 18:17:00
    21

    搜于特或涉B2B制造采購(gòu)平臺(tái) 將復(fù)牌

    Company news
    |
    2015/8/17 17:21:00
    31

    Jingdong Liu Qiangdong "One Yuan Annual Salary" Behind The O2O Chess Game

    Company news
    |
    2015/8/17 9:06:00
    67

    In Order To Adapt To The Market Prudence, The Men'S Clothing Extended The Sub Card.

    Company news
    |
    2015/8/17 8:57:00
    71

    茵曼聯(lián)手范瑋琪 推動(dòng)粉絲經(jīng)濟(jì)的水漲船高

    Company news
    |
    2015/8/16 14:02:00
    103
    Read the next article

    Short Jackets Make Perfect Proportions.

    If the natural proportion is not perfect, it can be perfected by the matching of the day after tomorrow. The short jacket has a strong function. Whether it is short pants, trousers or short skirts, it can create a long legged effect visually.

    主站蜘蛛池模板: 亚洲精品短视频| 国产麻豆天美果冻无码视频| 宝贝过来趴好张开腿让我看看| 国产丰满老熟女重口对白| 久久精品aⅴ无码中文字字幕重口| 成人免费黄色网址| 日韩精品电影在线观看| 国产无遮挡无码视频免费软件| 亚洲AV成人片色在线观看高潮| 成人污视频在线观看| 日韩精品一区二区三区在线观看 | 日本口工全彩漫画| 国产国产人免费人成免费视频| 久久国产乱子伦精品免费一| 蜜桃AV噜噜一区二区三区| 欧美日韩精彩视频| 国产精品多p对白交换绿帽| 亚洲乱码精品久久久久..| 精品久久久久久婷婷| 日本电影100禁| 噼里啪啦完整高清观看视频| 一女被两男吃奶玩乳尖| 男人让女人爽30分钟免费| 在线播放无码高潮的视频| 亚洲日本人成中文字幕| 日本xxxxx高清| 欧美天天综合色影久久精品 | 加勒比色综合久久久久久久久 | 91九色视频无限观看免费| 特大巨黑人吊性xxx视频| 好男人资源在线观看好| 亚洲网址在线观看| 一个色中文字幕| 日韩人妻精品一区二区三区视频| 国产一区二区三区在线看片| 一区二区精品在线| 波多野结衣bt| 国产成人精品A视频一区| 中国黄色一级片| 波多野42部无码喷潮在线| 国产福利在线观看极品美女|