Clothing Merchandising Skills Can Be Seen At A Glance.
Through the comprehensive use of artistic techniques to show, highlight the characteristics of clothing and selling points to attract customers' attention, strengthen customer trust in goods, so as to maximize the desire to buy.
This is the location of the display, and it is also the function of clothing display to consumers.
Display is a silent salesman for goods, and it is the most intuitive physical advertisement displaying clothing.
Ingenious clothing display has the function of identifying and strengthening brand image and corporate image.
Clothing display
Create a good sales environment.
1. Principles of clothing display
1, eye-catching.
3, rationalization
4, artistic beauty
5, illustrative
Two, the form of clothing display
1. Classified display
2. Theme background display
3.
Close-up display
4, the overall display
5.
Rack display
6, cabinet display
7, selling display
In addition to working on the design of the shop and the modeling of the window, the owner of the clothing store has made a new difference in the display of the clothing, in order to achieve a strong visual impact, create a sales environment for the commercial space, and make a strong design for its own selling point, in order to win more customers and gain greater profits.
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When consumers enter a clothing store, they can only see that simple clothing display and simple decoration may not be able to arouse their interest in buying.
The clothing store is an important part of the brand style expression. The colorful shop atmosphere design can not only create a good selling space, but also attract the attention of the brand consumers, and effectively retain the customers' time in the store.
This topic will summarize the display skills of clothing stores.
In clothing display, clothing is the focus of display and performance. Display is the means to foil the atmosphere of the shop. The space design is the stage of performance. The combination of the three can become a perfect performance.
The techniques of clothing display:
1, the same collocation.
Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.
2, contrast coloring.
That is to say, cool colors to warm up.
3, rational use of living areas.
The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.
4, the number of models should be controlled.
Some operators think that models are easier to display, and put many models in their shops, but they will have the opposite effect.
5, the grasp of time should be in place.
We need to know who is buying clothes every day.
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