Only Decoration And Display Are Not Enough In The Domestic Market.

Shopping itself is part of a wonderful life. People enjoy the feeling of buying things in a physical store.

Therefore, besides the commodity itself, shop decoration design, display of goods, personal service provided by customers, and even detailed design in shops will become a strong inducement for customers to patronize.

For the store's re understanding and layout, there is a new opportunity for the entity store to take the lead again.

Of course, many clothing brands have begun to pay attention to store design and set up a position of Chen Li, but this is far from enough.

Chen Li can only passively adjust the products that are already in a series, but can not participate in the initial stage of product design, and the product design department only considers the styles and collocation of the garments, and does not consider the visual expression of the terminals.

If there is a sound store design system and process in the brand, you can invite the company's store planning staff to participate in the design stage, or let the designer give full consideration to the terminal of the store.

For example, by adding some brightly colored items, it can make the store more beautiful.

In this regard, reporters at the H&M high-end brand COS store located in Beijing's overseas Chinese garden, a deep blue sweater with a horseshoe necklace, the whole feeling is bright.

When the reporter tried on this sweater, he found that without the necklace matching, the clothing would not have the perfect sense of fashion, so a necklace worth 250 yuan would be sold together.

In this COS store, such a number of high priced accessories appear in nearly 1/3 of the clothing collocation.

It can be seen that at the beginning of the product design, the brand has taken into account the terminal effect.

In China, the cognition of store design is still in its infancy.

"The shop itself is decorated with good hardware, no matter how the clothes are put, the effect is not much."

This is a misunderstanding of many brands.

In the interview, when the reporter talked about the design of brand stores, many brand managers emphasized that they were shops.

The input.

But when asked for more details, he said there was no more consideration.

"A beautiful house" is the best effort of many domestic brands for store design.

Some more

When asked about the design of the store, it will say, "the product is the root of the brand". This original correct understanding has become a blindfold for the promotion of brand image.

This view is mainly mixed up with the two concepts of commodity value and brand value.

Commodity value is the sum of the cost of materials, design and so on. Brand value includes both commodity value and culture, service and visual perception of the whole brand.