Department Stores Play A Good "Experience Card" Online And Offline Integration To Learn From Each Other'S Strengths And Weaknesses

How can we make innovations in the predicament, change and break through in the traditional department stores?

In fact, the era of online and offline deep integration has arrived.

The strategic cooperation between sunning Yun and Alibaba fully demonstrates that integration is the trend of the times.

The industry believes that the joint operation of Ali Suning is destined to be a milestone in the history of Chinese business. It also marks the full and deep integration of online and offline businesses. Consumers will become direct beneficiaries and enjoy the convenient shopping experience brought by online and offline integration. At the same time, with the help of O2O mode, entities will also have a clearer understanding of consumer demand and find a connection between changing consumer demands and products.

In August 10th, at the first "Internet + retail" Zijin summit held in Nanjing, the business elite and experts and scholars of the conference gave the answer.

The third wave of promoting retail industry has arrived. That is the O2O mode of online convenience and offline experience.

Zhang Jindong, chairman of Suning holding group, said at the meeting that "O2O mode" will be the direction of pformation and pformation of traditional retail industry for a long time.

In the first half of this year, sales of Suning online increased by 105% over the first half of this year, and the proportion of mobile terminals increased to 55% in the first half of this year.

The company is actively integrating entity stores, e-commerce and mobile commerce channels, focusing on building online and offline brand full channel three-dimensional competitive advantage, providing indifference shopping experience to meet consumers' demand for shopping at any time, any way and place.

Under the line

The phenomenon of closing shop does not mean that the shop has no way out, but to welcome the coming spring.

At the "Internet + entity store" forum at Zijin summit, vice chairman of sunning cloud business

It is said that in the era of "Internet plus", consumers' "going to shops" will be an instinct. Retail enterprises need not query their customers' craving for physical stores. What needs to break through is how to rebuild a offline store with the Internet.

"Physical stores have vitality, because the social attributes of consumers determine that shopping is a way of social interaction, like a cinema more than a decade ago, but we must change, pform, and truly optimize the function of the physical store from the perspective of customers, so that everyone will come and be willing to go.

Zhou Xuesong said that no matter how the times change, the traditional department store has its irreplaceable advantages, and there is still room for survival.

"Humanized detail service, intimate and convenient base facilities, and online hard to reach consumer experience are all the competitive advantages of the offline stores in the future."