How To Win The Competition Brand And The Surrounding Store Data?

There were two similar department stores next door. In last year's Christmas promotion campaign, A shopping center developed a "full 400 reduction of 160, full 800 reduction 320" activities. After receiving this information, B mall immediately formulated countermeasures: "400 reduction 160, 600 reduction 180, 800 800 reduction 320".

The two seemingly identical promotional activities made B store a great victory in the event, because although its activities were exactly the same, but at that time, the price of most of the tags in the shopping malls was between 600-700, which made the activities of B mall more advantageous.

This has to be explained because it plays a role in the investigation of the sales promotion scheme of the competitors.

Therefore, we can not just stay in the shop every day, we should go out more, observe the local market as much as possible, learn more about the opponent's data and intelligence, and record the collected data.

In the data and information collected and sorted out, we must not compare and compare our strengths with our competitors' weaknesses. This will only justify ourselves in occasional poor situations.

The analysis of the information and data of the opponent must be persistent. The more difficult the data is, the more valuable it will be for us.

Timely understanding of competitors' sales data and sales characteristics can effectively enhance brand and store's competitive advantage in the local market.

Do well with the surrounding shops, and share sales information.

It does not mean war, it does not mean that it is against the competitive brand and the surrounding shops.

On the contrary, we should maintain good relationship with them and share the sales data and information with them so as to achieve the goal of win-win.

Formulate

Information classification and analysis.

If we are a casual wear brand, we can divide the survey items into your favorite casual wear brand (local brand), the reasons for like these brands, what kind of merchandise you like most, what factors you most like to buy when you buy casual clothes, which brand of VIP cards you have, the amount of clothing you buy annually, the amount of clothing you buy in a year (casual wear and other clothes), etc., and you can also set up the corresponding items according to the data you want.

Sales data of competitors and peripheral stores are very valuable for our sales.

For example, we are doing casual clothing brand, the commodity category is very wide, and there is a professional cowboy brand store that matches us exactly.

The sales volume is bound to be hit, so at this point, we should avoid the jeans style similar to that in the order management, and choose the cowboy style with a certain difference, and reduce the order quantity of the cowboy.

For example, our similar competitive brands, their shirts sell better, and we are more strong in knitted T-shirts, so we placed emphasis on T-shirts in order management, and at the same time, we studied the characteristics of the brand's shirts and made a difference between our shirts ordering.

Of course, the reduction of order quantity in order management is only the quantity of orders, not the number of styles. If the number of styles is reduced, the display and collocation of the whole goods will be unreasonable, thus affecting the overall shop display image.

Only by giving full play to their brand advantages and avoiding the strength of their competitors can they be in a stronger position in the fierce market competition.