Clothing Sales Should Be Clear About The Promotion Targets Of Clothing.

The more funds invested in marketing, the more intense the market competition will be, and the more centralized management will be in the short term.

Compared with trade promotion and customer promotion, advertising often has a positive impact on customer attitudes and long-term market share, but has a negative impact on short-term market share.

Compared with advertising, customer promotion and trade promotion tend to have a negative impact on customer attitudes and long-term market share, but have a positive impact on short-term market share.

Short term promotion targets can be immediately reacted to buyers.

Every means of promotion will produce a specific response in the minds of customers, but not all sales promotion methods can create sales.

Generally speaking, the following objectives can be achieved through promotion:

(1) publicize the information of all clothing items of clothing store to promote sales;

Second, look for potential customers and make them interested in clothing store products.

(3) increase sales, increase sales or sales;

(4) entering a specific market or regional market of a garment product;

(5) publicizing new products or new product combinations to increase sales of special products;

To make customers aware of clothing stores and enhance the popularity of clothing stores.

(1) to analyze the marketing plan and establish the sales promotion target as the first step of the promotion budget, the store manager should extensively analyze the development contents of the annual marketing plan of the clothing store.

Based on this analysis, the goal of promotion is established.

Then, according to the promotion goal, predict brand sales and profits.

(2) develop budgetary allocations for budgetary allocation in advertising, customer promotion and trade promotion.

Trade promotion can be made first, and then the balance should be allocated to advertising and customer promotion, which is based on historical data.

Further adjust the budgetary allocation according to the sales promotion objectives and other factors.

(3) determine the promotion budget. The manager will give the promotion budget plan to the shopkeeper for review.

After the shopkeeper review, make amendments, and then put the revised plan into practice.

When designing promotional mix, we should take account of the products we sell.

The promotion or promotion strategy, the stage of the product in the life cycle, and other factors.

(1) the effectiveness of promotional tools in product market types is different from that in the consumer market.

Clothing stores should spend most of their money on advertising, followed by sales promotion, salesmanship and public relations.

(2) push pull strategy promotion is largely influenced by the promotion or pull strategy of clothing store selection.

The promotion strategy requires clothing stores to take positive actions to sell products to customers.

The pull strategy requires more investment in advertising and promotion, and the desire for customers' needs.

If it is effective, the customer will buy this product from the clothing store, and the clothing store will order the product to the supplier.

(3) products

Promotional tools have different effects on different stages of sales life of clothing stores.

In the initial marketing stage, advertising and promotion have a high cost effect, and sales promotion is conducted to obtain distribution coverage. Finally, sales promotion is used to promote product trial.

In the growth stage, because of the demand from buyers, demand can maintain its growth momentum, so the cost effect of all promotional tools has been reduced.

In the mature stage, sales promotion has greater cost effect than advertising, and the cost effect of advertising is greater than that of salesperson.

In the recession stage, the cost effect of sales promotion continues to maintain a strong momentum, and the cost effect of advertising and publicity is reduced, while salespeople only need to give minimal attention to products.