What Is The Market Positioning Of Clothing Brand?

Accurate market positioning plays an extremely important role in the formulation and implementation of investment strategy and investment plan, improving the service quality and service standard of stores, and improving the return on investment of franchisees. The only reliable basis for accurately grasping market positioning is through data analysis.

Brand Company headquarters or provincial agents first divide the regional market according to market categories, such as prefecture level market, county-level city market and township level market, etc., according to geographical location, such as South market and northern market.

Then we can calculate the ROI of different markets in different years after the classification, so we can see whether our brand is more suitable for South market or the northern market, is it more suitable for the first tier market or the two tier market, is it more suitable for the first tier market in the South or the front-line market in the north?

Such a result is very important for Brand Company headquarters or provincial agents to formulate investment strategies, which is a preliminary direction problem.

The most suitable market as a key point to expand the market, the company headquarters and terminal franchisee's long-term expansion and stable development are very great benefits.

Some Brand Company headquarters or provincial agents are too concerned about investment.

It is also unscientific to think that the larger the shop area is, the better.

We should determine the area suitable for our brand through the analysis of the investment return ratio of different sections of the year, such as 60-200 square, 300-500 square, etc.

Which area is the biggest profit, we focus on this area when attracting investment, such as some good intention franchisees, their shop area is not enough, we can help them find the shops that reach this area. Conversely, if a franchisee shop area exceeds, then we can consider a part of it to ensure the highest profit of franchisees, so as to enhance their confidence and loyalty to the company and improve the quality of terminal stores.

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Another factor is the form of shops, which mainly include shops along the street, department stores and supermarket stores. The basis is also a classification of profit analysis and comparison, which makes our brand positioning completely consistent with the location of shops and the location of shops.

The positioning is mainly composed of three aspects.

One is the product positioning, which mainly includes the style and price of the product. The location of the product is determined by the brand positioning of the mainstream customers, mainly including the age, income, occupation and academic qualifications of the customer group; and the positioning of the customer group determines the market positioning of the brand, which mainly includes the location of the city, the location of the shop lot and the location of the shop area.