Franchisee'S Performance Is Very Different.

Image is the carrier of underwear brand. Good image can better maintain brand grade and enhance the added value of brand.

Because the underwear industry has been developing for a short time and lacks a mature business atmosphere, many underwear stores do not pay much attention to the image of the shops, especially in details.

For example, if a customer enters a shop like a boutique in a five star hotel, they feel different about shopping. The price is higher, there is no discount, they are also easy to accept; if they find that the mop and bucket are put in the fitting room, or if a corner of the poster is scraped and hung up, it will feel different. Excellent shop image can withstand the most critical customer inspection.

Just like the difference between the top brand products and the general brand products, Wangwang is not much different from the fabric suppliers, but the top brands are absolutely careful in details and handling. They are absolutely meticulous! The shop image is also the same. They do not necessarily have to spend much material to decorate, but the details must be exquisite, and the daily maintenance must be meticulous.

Some consumers feel lethargic when they go to some underwear stores, while other stores feel relaxed and happy, and have a desire to shop. The difference between them is often not very much related to the hardware facilities of the shops, mainly due to the different atmosphere created by these "living" elements of the shopping guide.

If a customer enters a store and sees a shopping guide in chatting or being stunned, he will naturally have a look at the idea of going away.

The warm and friendly shopping guide can give people a sense of intimacy, can stimulate people's desire to buy, some customers did not intend to shop, because a good mood to buy it!

Many lingerie shopkeeper also knows the importance of service, and has also established strict service specifications. But the truly moving service is absolutely sincere, natural and heartfelt. There is no way to force the examination system to come out. Therefore, the store manager should pay attention to the work of the shopping guide, and even the living conditions, grasp their emotions and remove their worries for them, so that they can have a relaxed and happy mood and full of energy to serve the customers.

And understand

Shop assistants, in order to arouse their enthusiasm for work, achieve higher goals.

In fact, the promotion scheme itself is not good or bad. Some people use it well and others use it badly. The difference is in "execution". Underwear stores should have a systematic arrangement before they engage in promotional activities, including

Selection, promotion, arrangement and execution, effect and analysis.

Rushing in to rush to the end will only make people wonder if the store is closing. At the same time, bad sales promotion activities, especially discount activities, may have a greater negative impact.

Some underwear shopkeepers have experienced such a situation: when the discount is good, no one has patronized after the original price has been restored. They also come to say that they will buy it again when they shop for discount. There are often no discounts, some people complain, some people complain about the discount, and even lose many old customers.

This is the obvious consequence of not handling the negative effects.

This requires a good job in propaganda and atmosphere arrangement, in promoting the promotion of the promotion of a "suitable" reason, emphasis on the promotion of the conditions (such as festivals, shop celebrates, over season treatment, etc.), at the same time, the layout of the shop is required to highlight the promotion atmosphere, and the sales have considerable difference with the regular price. The bigger the difference, the smaller the negative impact, the more a person wearing strange clothes to take part in a party, when the second day is still going to work, others will not think that your image will affect your identity, but if strong clothes are not the same, the place and environment give different psychological feelings!

The reasonableness of inventory

It is very important that goods are not enough to waste sales opportunities. Too much goods will take up capital and increase costs. Many underwear shoppers have experienced such things. The products that sell quickly will soon be out of stock and replenish them for a long time.

Because the products that you sell are likely to sell well, and the company gets the information to reorganize the replenishment, it will definitely need a process, which requires the shopkeepers to enhance communication with the company on the sales information and ensure timely feedback on the information. On the other hand, it strengthens the ability to predict the product's sales situation, whether a new model conforms to the local market's consumption habits, and how its sales prospects are, so that it can master the general situation, and then rationally arrange its own inventory according to the sales forecast and goods pportation cycle, so as to reduce risks and ensure profits.