Prada Difficult To Turn Over Internationally Renowned Investment Banks Target Price And Rating Double Reduction

In March of this year, the Prada SpA supplier, nine Hing Holdings Limited and Yuyuan group, were located in the factory of the Pearl River Delta city of Dongguan, China. The strike was triggered by the welfare issues such as social security and provident fund, which the workers were concerned about.

In September 2014, two joint CEO and executive director of Prada SpA were investigated by tax authorities in 2014. In October, Prada was hit by quality problems in China. On Wednesday, "rule of law weekend" reported that Shenzhen consumers' "Prada Prada Prada" Sunglasses purchased at duty-free shops in South Korea's Seoul province broke down without screws.

After the first half of last year's initial performance on Friday, Italy luxury group Prada SpA, Prada group, which has been in the hot spot for a time, has been double lowered by the target price and rating of many famous international investment banks on Monday this week.

Credit Suisse and Japanese investment bank Nomura gave negative comments on Prada SpA. French brokerage Lyon has the worst rating for Prada SpA, Prada group, while British investment bank Barclays also has a negative rating of losing the big market; Morgan chase rating is also a negative neutral.

Credit Suisse is the first time to give the Prada SpA Prada group Prada group (Prada SpA) the negative rating of the big city's rating. The so-called "big city" rating means that the stock's future ups and downs are consistent or very close to the rise or fall of the market index.

It is reported that Prada group (Prada SpA) has been in Hongkong since 2011. list Since, for the first time in fiscal year 2014, both earnings and revenues have gone backwards, and the Prada SpA has worsened.

Because of the impact of the mainland's anti-corruption campaign, Prada (Prada) sales in the Greater China region this year are very low. In order to save the market in China, Prada (Prada) ordered the reduction. Number of shops Cancel or delay the target of adding 50 stores this year. It is reported that the group closed 16 stores in the Chinese market in the past year, from 49 in the same period last year to 33.

In June of this year, Prada (Prada) announced the increase in the carrying capacity of Euro 1000 euro -1200 entry products, which is a disguised reduction in prices. In fact, since Chanel (Chanel) announced the price reduction in March, Prada (Prada) also announced in April this year that it will reduce its product price by 80%.

Now it seems that just cutting prices and closing stores did not help Prada (Prada) recover from the weak Chinese market. At present, the traditional high-end luxury goods only Prada, Prada maintains a downward trend. In fact, Prada (Prada) will receive such a big blow in this wave. In the final analysis, it is because Prada (Prada) is too dependent on the Chinese market. Once the weakness in the Chinese market, it will happen.