New Store Boosted Hugo Boss Second Quarter Sales Growth 16%

Due to the help of new stores, the European market and the expansion of retail business, Hugo Bos (Hugo Boss) recently announced a second increase in sales in the 16% quarter of 2015, better than the first quarter. And on Tuesday, it said it plans to open 65 new stores this year.

Men's clothing sales increased by 7% between April and June 2015, designed by Wu Jigang (Jason Wu). Women's wear Series sales increased by 13%.

In May of this year, the company said it planned to add 50 new stores. In the first half of 2015, Hugo Bos opened 47 self operated stores, which increased the number of stores to 1088.

And because of Europe Strong performance, Hugo Boss second quarter Sale The increase was 16% to 647 million euros (about 4 billion 411 million yuan). In terms of profitability, the second quarter recorded a net profit of 70 million 700 thousand euros, an increase of 13% (net profit in the first half was 146 million 200 thousand), while operating profit (EBIT) was 94 million 400 thousand euros (14% growth).

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New York fashion week, one of the four fashion week, is full of twists and turns on sponsorship. Although this year's naming sponsor has found a new disc player, whether TOYOTA will continue to sponsor it is still unknown.

New York fashion week was once a synonym for "high-end design", "sophisticated buyers" and "fashion trends". The naming rights are very valuable. Several other high-end car brands such as Cadillac have considered cooperation, but ultimately failed. So what happened between New York fashion week every year and the sponsors?

In addition to Mercedes Benz, New York fashion week sponsors and Maybelline New York. However, as a senior show, the sponsorship of Maybelline New York is only a drop in the bucket, and Maybelline New York also has sponsorship in the other three fashion week. So the sponsorship of this brand has not brought much attention to New York fashion week.

Mercedes Benz has been a sponsor of New York fashion week since 2009, so the New York fashion week is also known as the Mercedes Benz New York fashion week. But because of the change of car marketing plan and the overall decline of fashion activities, many luxury car brands are reluctant to sponsor fashion week again.

The main reason for the breakup is mainly due to Mercedes Benz's investment in New York fashion week at a high price, but there is not much publicity from the commercial point of view. Coupled with the fact that New York fashion week moved from the Bryant Park in the city centre to the Lincoln Center in 2010, the popularity began to decline, and many brands also left in other places to perform the show. Bryant, All this has become the trigger for a breakup between the two sides.

In fact, apart from Mercedes Benz, Cadillac often appears in the fashion show of New York fashion week. On the 2013 autumn winter New York fashion week, Cadillac joined Huayi Brothers to bring Chinese supermodels to New York fashion week. There were rumors that Cadillac was going to sponsor New York fashion week. And in June of this year. The US auto brand Cadillac Cadillac announced its sponsorship of New York fashion week men's wear show. This is also the first car brand and fashion side that Mercedes Mercedes-Benz announced after it no longer sponsors fashion shows.