The Sponsors Of New York Fashion Week Finally Came Up.

New York fashion week, one of the four fashion week, is full of twists and turns on sponsorship. Although this year's naming sponsor has found a new disc player, whether TOYOTA will continue to sponsor it is still unknown.

New York fashion week was once a synonym for "high-end design", "sophisticated buyers" and "fashion trends". The naming rights are very valuable. Several other high-end car brands such as Cadillac have considered it. cooperation But in the end it did not succeed. So what happened between New York fashion week every year and the sponsors?

In addition to Mercedes Benz, New York fashion week sponsors and Maybelline New York. However, as a senior show, the sponsorship of Maybelline New York is only a drop in the bucket, and Maybelline New York also has sponsorship in the other three fashion week. So this brand Sponsor Nor did it bring much attention to New York fashion week.

Mercedes Benz has been a sponsor of New York fashion week since 2009, so the New York fashion week is also known as the Mercedes Benz New York fashion week. But because of the change of car marketing plan and the overall decline of fashion activities, many luxury car brands are reluctant to sponsor fashion week again.

The main reason for the breakup is mainly Mercedes Benz's high investment. New York Fashion Week But from a commercial point of view, there is not much publicity. Coupled with the fact that New York fashion week moved from the Bryant Park in the city centre to the Lincoln Center in 2010, the popularity began to decline, and many brands also left in other places to perform the show. Bryant, All this has become the trigger for a breakup between the two sides.

In fact, apart from Mercedes Benz, Cadillac often appears in the fashion show of New York fashion week. On the 2013 autumn winter New York fashion week, Cadillac joined Huayi Brothers to bring Chinese supermodels to New York fashion week. There were rumors that Cadillac was going to sponsor New York fashion week. And in June of this year. The US auto brand Cadillac Cadillac announced its sponsorship of New York fashion week men's wear show. This is also the first car brand and fashion side that Mercedes Mercedes-Benz announced after it no longer sponsors fashion shows.