Development Opportunities And Favorable Conditions Of Leather Goods Industry In China

(1) the support of relevant national policies provides favorable policy environment for the development of industries.

As an important part of the leather industry, the development of the industry will be supported by the relevant national policies.

According to the "12th Five-Year" development plan (Draft) of China leather industry, during the period of 12th Five-Year, the leather industry will strengthen the main industries such as leather making, shoes making, leather clothing, leather products, fur and its products, leather machinery, leather chemicals, leather hardware, auxiliary materials and other matching industries, as well as e-commerce, logistics network, training system, culture and creativity, and so on.

(2) notable achievements have been made in urbanization, and new urbanization has become a national strategy in the new era.

At present, the income and consumption level of urban residents in China is significantly higher than that of rural residents, and the consumption of leather goods is also the same.

With the continuous development of urbanization in China and the increasing number of urban population, remarkable achievements have been made in China's urbanization.

In 2009-2013 years, China's urbanization rate increased from 48.34% to 53.73%, an average annual increase of 1.35 percentage points.

2009-2013 years of urbanization in China

The party's "Eighteen big" clearly put forward the concept of "new urbanization", and new urbanization has become a national strategy in the new era.

Premier Li Keqiang stressed that "the core of urbanization is urbanization, and the key is to improve the quality of urbanization. The aim is to benefit the people and affluent farmers."

Therefore, under the background of vigorously promoting the construction of new urbanization, the living standard of urban and rural residents is expected to further improve, thereby stimulating the continued prosperity of the consumer goods market.

(3) the income and consumption level of residents has been increasing, and the number of consumer groups has increased.

In recent years, the overall economic situation in China has improved, and the per capita disposable income and consumption level of urban and rural residents have also improved.

In the 2009-2013 years, the per capita disposable income and per capita cash consumption expenditure of urban residents in China increased from 17174.7 yuan and 12264.6 yuan to 26955.1 yuan and 18022.6 yuan respectively, with an average annual compound growth rate of 11.93% and 10.10% respectively. The per capita net income and per capita consumption expenditure of rural residents increased from 5153.2 yuan and 3993.5 yuan to 8895.9 yuan and 6625.5 yuan respectively, with an average annual compound growth rate of 5153.2 and 3993.5 respectively.

Therefore, the continuous improvement of the income and consumption level of urban and rural residents will help to stimulate the flourishing development of the consumer goods market.

(4) tourism development can effectively stimulate consumption and further boost the development of the industry.

In recent years, China's tourism industry has continued to develop, and there is a huge demand for tourist products, and the demand for leather bags, bags and shoes has also increased rapidly.

In 2009-2013 years, the number of domestic tourists and inbound tourists increased from 1 billion 902 million to 126 million and 3 billion 262 million to 129 million, respectively; the number of domestic residents increased from 48 million to 98 million; the average cost of domestic tourism increased from 535.4 yuan to 805.5 yuan.

The development of tourism will effectively pull the demand of tourist articles including bags, leather shoes and belts, thus helping the rapid development of leather goods industry in China.

(5) Internet tools have opened the way for traditional enterprises to go online.

The popularization and application of the Internet have created a new social life form, which has greatly changed people's daily necessities. E-commerce and traditional economy have become more closely integrated, especially in online shopping.

According to AI consulting data, the scale of China's online shopping market has surged from 263 billion yuan to 1 trillion and 892 billion 490 million yuan over the past 2010-2013 years, with an average annual compound growth rate of 63.78%, and the proportion of total retail sales of social consumer goods has increased from 2% to 8%.

Clothing shoes package is not only more suitable for e-commerce sales, but also has become China.

Mature products.

From the perspective of specific market share, in 2013, China's online shopping category accounted for 27.3% of the market share of clothing and footwear, far higher than that of 3C appliances, cosmetics, books and audio-video products. Compared to 26.5% in 2012, it increased by 0.8 percentage points.

Internet tools enable enterprises to connect with consumers more closely. For enterprises, making good use of these off the shelf Internet tools is a major breakthrough in business growth.

(6) the continuous upgrading of fashion has created a good atmosphere for the development of the industry.

With the accelerated pace of modern life, fashion has become a social phenomenon and consumer culture.

The function of leather products develops from a single basic function to the expression of self individuality, which promotes the fashion to become fashionable and healthy.

Consumers of different cultures, incomes and ages have different brand choices, style choices and style choices.

Pursuing fashion and health is

The direction of demand upgrading.

Correspondingly, leather products enterprises emphasize fashion, aesthetics, health and application as basic dimensions of product quality in the process of product design, process flow and so on, so as to cater for the characteristics of consumption upgrading.