Luxury Brands Began To Compete In Men'S Wear.
With the increasing demand for men's clothing in Chinese market, large luxury groups such as LVMH and PPR have begun to accelerate investment in this field, hoping to seize market share in time.
ConsultancyBain&Co's forecast accounts for the whole world. Clothing market A 40% share of the men's wear market will grow at an annual rate of 14%, which is about two times that of women's clothing. Jean-MarcBellaiche, an analyst at Boston Consulting Group, said: " Women's wear Market, men's clothing market has not yet fully developed, so luxury brands still need to do a lot of research.
After PPR Group acquired Italy brand Brioni, LVMH group announced this month that it will make a large-scale adjustment to Berluti menswear brand. Berluti brand is famous for its 4000 Mens men's shoes. JohnnyDepp and RyanGosling have worn the brand's men's shoes.
PPR said the Brioni brand will launch its first men's show in Paris in January next year. This series is designed by AlessandroSartori, who has been the chief designer of ErmenegildoZegna brand.
If Brioni and Berluti brands want to grab the men's wear market, they must do more preparatory work, such as HugoBoss, Burberry, Armani, Dunhill, ErmenegildoZegna, etc. brand Already in the men's clothing market to gain a foothold.
JasonDing, a partner from ConsultancyRolandBerger, said: "visibility is very influential among Chinese consumers. Visibility is a key part of opening up the Chinese market."
Brioni brand has a high reputation in Europe and North America, but few people in China and other Asian regions know that Brioni brand wants to further open the Asian market with leather products.
Berluti brand is led by AntoineArnault, BernardArnault's president of LVMH group. Its popularity in China is much higher than that of Brioni brand, but men's clothing share is not high, and sales are only 50 million euros.
It is estimated that the Chinese market will account for 44% of the global market share by 2020. Hermes group also said its sales of men's luxury goods were much higher than that of the New York region.
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