The Clothing Industry Skillfully Borrowed The Winter Olympic Wind To "Run" To Greet The Arrival Of The Ice And Snow Era.

2022 the success of Winter Olympics made the outdoor clothing brand start to stir up.

Start "second speed" to grab business opportunities

Recently, many clothing brands such as Pathfinder have been eager to win the ice and snow era.

"Second speed" to seize business opportunities

YOUNGOR's response in this area can be described in terms of "second speed".

It is reported that International Olympic Committee chairman Bach announced that Beijing won the right to host the 2022 Winter Olympic Games. In a few minutes, YOUNGOR launched the 2015 YOUNGOR Winter Olympic special edition shirt at the official micro speed.

This shirt is made of Oxford fabrics, shirts and snow skiers and snowflakes.

And announced the simultaneous sale of online and offline, the global limit of 2015.

Industry experts say that the success of the Winter Olympic Games will be a new outbreak point for the outdoor garment industry.

After that, there will surely be more brands to take advantage of marketing, improve brand awareness, and excavate the rising market of ice and snow products.

Layout outdoor products

With the success of Shen Dong Ao, outdoor ski suit is more popular.

They focus on outdoor sportswear. They design 8 to 9 models every year.

Now, their design team is stepping up the design of ski suits this winter, and there will be more styles.

At the same time, more companies and institutions have been laying out a platform for sports exhibitions, sales and commerce, so that the ice and snow sports equipment will have more opportunities to appear.

Obviously, no one wants to miss this feast at the Olympic Winter Games.

Sheng Faqiang, chairman of the Pathfinder group, once said publicly: "the growth rate of China's outdoor industry has declined over the past few years, which was 13% last year.

If the Winter Olympic bid is successful, it is likely to return to the 20% growth rate in a few years.

nowadays

Already, the Pathfinder has begun to make ice and snow related product planning one of the future important product lines of the company.

It is understood that the brand of the Pathfinder currently has ski clothing, ski pants, ski glasses and other related products.