Winter Olympic Games Will Drive China'S Outdoor Sports Industry To Run.

Clothing industry runs through the Winter Olympic Games

With the success of the Winter Olympic bid, outdoor

It is more popular.

They focus on outdoor sportswear. They design 8 to 9 ski suits every year. Now their design team is stepping up the design of ski suits this winter.

At the same time, more enterprises and institutions have already set up a platform for sports exhibition, sales and commerce, so that ice snow sports equipment will have more opportunities to appear.

Obviously, Shen Dong Ao's success made the outdoor clothing brand start to stir up.

Recently, there are many Pathfinder and so on.

In addition to advancing the related products of ice and snow projects as the main line of future development, the brand is ready to greet the arrival of the ice and snow era through various ways such as investment and integration of resources.

Layout outdoor products

Obviously, no one wants to miss this feast at the Olympic Winter Games.

Sheng Faqiang, chairman of Pathfinder group, has publicly stated: "these years China

The growth rate dropped by 13% last year.

If the Winter Olympic bid is successful, it is likely to return to the 20% growth rate in a few years.

Now the hosting power of the Winter Olympics has been settled, and the Pathfinder has begun to plan snow and snow related products as one of the important products lines of the company.

It is understood that the brand of the Pathfinder currently has ski clothing, ski pants, ski glasses and other related products.

"Second speed" to seize business opportunities

YOUNGOR's response in this area can be described in terms of "second speed".

It is reported that International Olympic Committee chairman Bach announced that Beijing won the right to host the 2022 Winter Olympic Games. In a few minutes, YOUNGOR launched the 2015 YOUNGOR Winter Olympic special edition shirt at the official micro speed.

This shirt is used.

Shirts are decorated with skiers and snowflakes, and Winter Olympics.

And announced the simultaneous sale of online and offline, the global limit of 2015.

Industry experts say the Winter Olympic Games are successful.

The development will be a new outbreak point.

After that, there will surely be more brands to take advantage of marketing, improve brand awareness, and excavate the rising market of ice and snow products.