The Size Of The Player Has All Been Admitted To SF O2O For The Three Time To Test The Water.

Not only is the electricity supplier, cold pportation, LTL, convenience stores all appeared behind the logistics + of SF, they are cut from the perspective of extending the express business to the layout.

Whether in 2012, Shun Feng launched the "Shun Feng optimization", or in 2014, the "Hey shop" exposed Wang Wei's ambition to create the business empire of Shun Feng.

In the vision of the electronic business blueprint of Shun Feng, the courier company takes the place of consumers, integrates billions of consumers in the shopping mall and on the way home, fragmentary, random time and manpower, arranges and arranges them, and uses the power of the express company to replace the "store home" pportation.

Shopping malls are no longer places for physical pactions and logistics exchanges, but only for display, trading, exchange of information and cash flow, and cash flow can even be exchanged online.

After rapid expansion in the past two years, Shun Feng has formed a complete industrial chain, and its business structure tends to become more and more interested in Alibaba and Jingdong, and is deeply involved in the fields of electricity supplier, express delivery, warehousing, supply chain management and finance, forming its own closed loop.

Gu Qian said that although Alibaba and Tencent are from different fields, they are all doing entities, so they will definitely be connected at a certain point. They want to increase the service ecology with the energy and cost of the other provinces.

So Shun Feng does not rule out cooperation with big companies in the future.

From the congenital condition, the company is strong.

The excellent traditional enterprises with the ability to distribute warehousing, the huge line under the line, the strong expansion energy and the will (including the offline and online) have almost all the characteristics of the successful cases of O2O.

But the actual operation to see, Shun Feng to do O2O, is really twists and turns.

In 2011, Shun Feng began to cooperate with existing convenience stores (7-11, thousand benefits, etc.) to accumulate certain terminal node operation experience.

However, due to dependence on others, autonomy is extremely limited.

In 2012, Shun Feng tried to run its own convenience store, which is the predecessor of the HSF Hayes.

However, this test water belittled the difficulty of the operation of the retail industry, and could not meet the requirements of manpower and management.

After a small trial, it will either be closed or become a pure express delivery point.

Hey, customer is the third knocking brick of O2O, and is another exploration of SF crossing the border.

Shin Feng simply cuts out the retail section.

The whole store is zero inventory, no need to consider the goods, replenishment and a series of energy involved parts, only display, order, product promotion, and some of the existing terminal logistics service functions. Hey, customers have become an entry end of SF, which provides a certain volume of business for the SF to optimize the cost and provide hardware support for the high quality operation of "Shun Feng Leng Yun".

It is an attempt to do well in B2C business.

Logistics, as the last key link in commodity trading, opens up the last mile to achieve normal contact with the terminal consumer group.

There are huge business opportunities.

In order not to be replaced by Jingdong Alibaba, Shun Feng must do enough articles on this node.

"Hey guest" inherit the excellent gene of Shun Feng, and support it with powerful and efficient logistics. This is the advantage of Hakka.

From now on, many logistics providers basically have no way to do that.

Everyone in Taobao, Jingdong often see many 24 hours "from the branches to the tongue" product marketing, in fact, behind the hit are SF distribution.