Sports Brand Performance Improves Store Running Products Nearly Doubled

Last week, a number of domestic sports brands such as Lining and Anta announced the first half financial report.

Anta grew 20.2% over the same period, and realized a profit of 965 million yuan; 361 degrees, net profit increased by 22.3% compared to the same period last year; Lining also achieved good results, with revenue rising 16.1% compared with the same period last year, and the loss was reduced by 94.98%.

It's not just local.

It also includes international brands such as Nike and Adidas.

Data released by Adidas showed that in the first half of 2015, sales growth in the Greater China region increased by 20%, excluding the exchange rate factor, and the two quarter growth was achieved in the second quarter.

"2015 will be an important stage for the full recovery of the sports brand industry."

An industry insider said in an interview with reporters.

Market sports brand floor is the most lively.

"It should be from the end of last year to the present, and sports related sports products have been selling well. We have seen this rapid change in Hangzhou and made quick adjustments to the categories of commodities."

Hanson, customer service manager of Hangzhou Decathlon Xixi impression city store, told reporters that "running related products have increased by 90%. Besides professional running shoes, there are fast drying clothes, compressed trousers, and fluorescent products, arm binding and other peripheral products."

The shop manager of the clothing store discount department store also mentioned some of the changes he observed.

"The most popular in this year's clothing family is the ground floor of the sports brand.

Now the sporting goods market is becoming more and more subdivided, and consumers are getting more and more careful. Some consumers know the performance of our products better than our salesmen.

In the first half of this year, the total sales of sporting goods and clothing products increased by 17% over the same period last year, Wang said.

"In June, we expanded our new store to 100 square meters, and sales increased by 50% last month.

It is estimated that the annual sales volume will reach 15 million yuan in the future.

Jie Bai

In the first half of this year, the most popular thing in the shop is sports bra.

The sale of regular sizes to a batch is very popular.

Consumers have grown from teenagers to 50 years of age, and the growth is very obvious.

There are also sports clothes that are sold in compression.

"Some guests will be equipped with a complete set of shoes, socks, trousers, tops and hats at a time. A little bit more will buy compressed clothing, which is said to protect both the body and the performance."

How does a fire run?

Whether you have joined the running team or not, you must have thought about this question -- why did you suddenly run and fire? Actually, the reason is simple: the lower threshold, the promotion of celebrity stars and the boost of social software.

In addition, there is an analysis that this upsurge is also related to the rise of China's per capita GDP. In 2013, China's middle class group broke through 30 million people, and the most popular cities and regions in running were just within this numerical range.

When GDP per capita reaches US $5000, people will naturally begin to pay attention to health.

In the middle of it, do you know how hot the running economy is? After reading these data, you will understand.

Let's take a look at the marathon race in China.

In 2010, there were 12 games and 53 matches in 2014.

In the past, there were fewer than 1000 marathons in Hangzhou and more than 20 thousand last year.

Now, hang Ma has become one of the most commercial marathon events. It will shoot and run in November 1st this year.

Let's take a look at the global running industry.

Data show that in 2013, the global running industry was about 100 billion dollars, and China's running industry was about 5 billion dollars.

At this stage, the per capita sports consumption in Europe and the United States is nearly 500 dollars, while the Chinese people are 100 yuan.

In addition, the number of users registered at the beginning of this year exceeded 30 million by the beginning of the boom of fitness tracker and sports App.

Its founder, CEO Shen Bo, said at the recent communication conference that "Gudong" will open its own platform entrance and jointly develop the domestic market of the 500 million sports population with its industrial partners.

Many runners admit that people around them are always running around in WeChat's friends' circle to stimulate themselves and start running.

For the zero foundation "rookie", the most direct way to quickly integrate into this craze is to rush to buy a pair of suitable running shoes, and then set up a small partner to start.

So how did you choose the running shoes?

The so-called suitable shoes have three key points: 1. good package; 2. good shock absorption; 3. size choice must be accurate.

"Jogging requires that shoes have good shock absorption performance, otherwise too much concussion will have an impact on the spine and even the brain.

In addition, it is suggested that the shoe size is half a yard to a yard longer than the length of the bare foot, because the feet will expand as the running time and distance lengthen, and the bigger shoes will not squeeze the toes.

Small recommendation, before buying shoes, it is best to first understand their foot type, is hallux valgus, varus, or flat feet, "can be judged according to the wear degree of the heel of shoes worn at ordinary times, and then go to professional sports brand shop to choose shoes that fit your foot type."

"The entry-level can choose popular sports brand, good-looking, functional also; have sports foundation, can choose professional running shoes brand, such as MIZUNO, Asics, new hundred Lun, etc., entity shop or shop has."

As for other equipment, Xiao He's advice is to look at personal circumstances.

But one important thing is that the clothes you wear in running must not contain cotton ingredients, including underwear.

Fast drying and perspiration fabric is the main and can not contain cotton, especially when it is cold. Cotton clothes are not conducive to perspiration, and are easy to catch cold and fall ill.

Besides, if you are running at night, you'd better buy shoes or clothes with fluorescent strips. If you don't, you can buy a single fluorescent belt and stick to your clothes.