Big Rhyme And Super WAL-MART Become Number One?

Speaking of the retail industry, people will first think of WAL-MART and Carrefour. Their influence in China can be seen as a household name, especially WAL-MART, which once dominated the position of the domestic retailer.

For big fat hair, in many people's eyes can only be regarded as a rising star, but the Yangtze River waves pushed ahead, the seemingly unattractive big fat business in China's turnover has surpassed WAL-MART, which is known to women and children, in the supermarket industry, such as a new star, rising.

Hypermarket is the main format of big Rd., its characteristics can be summed up in five words: one-stop shopping.

One-stop shopping is almost at the same time as the hypermarket industry. "Its biggest feature is to satisfy the customers' needs as much as possible under the same roof." recently, at the management accounting practice salon held by Gunton financial training, Gao Xin, chief financial officer of the retail group of Wu Jingqing, mentioned this.

Customers need

It is able to meet the needs of all aspects, and it has always been placed in an important position, and has even risen to the strategic aspect.

Through one-stop shopping platform, it has played an important role in increasing customer's viscosity and enhancing experience effect.

The reason for this is that cost control has played a lot of role in the process.

As a large chain store in Taiwan, Da Yun FA was founded in 1996 and is quite young in the supermarket industry.

In 1998, when it opened its first store in Zhabei, Shanghai, Carrefour had already opened 14 stores in eight cities including Beijing, Shanghai and Chongqing.

As a latecomer, Da Yun FA soon highlighted its own advantages and came from behind.

In 2010, Da Rand earned 40 billion 400 million yuan to replace Carrefour as the sales champion of domestic supermarket retailing.

In July 2011, the joint venture "Gao Xin retail" was established in Hongkong, and its market share exceeded

And become the largest retailer in the country.

"Da Yun FA is a strategically located low cost enterprise, which is also the key to the success of the hypermarket," Wu Jing Qing said.

For retail industry, the importance of cost control is second. There is no other way to say it first.

Big RFA has a set of cost control, analyzing its organizational framework and model, it is not difficult to find that it mainly carries out cost control from three aspects, and every link in the value chain is based on reasonable cost structure.

First of all, administrative expenses are kept to a minimum.

"From the cost of our department, we insist on low administrative costs and continue to reduce headquarters costs.

At present, the capital and property are relatively high. We are careful in the Xuan paper and strengthen the negotiation strength, "Wang Chung, head of the administrative department of Da Yun FA District of China, said.

Second, great savings.

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It realizes this by reducing the design cost and maintenance cost by reducing the store design, and maintains a relatively stable property and rental property.

From a long-term equilibrium perspective, the proportion of private property is much higher than that of leasing property.

From the point of view of logistics, flexible supply chain selection, through direct sales outlets, through the central warehouse distribution, also has the choice of third party logistics to provide services such a variety of combinations.

Finally, the pursuit of efficiency is the criterion of personnel.

By focusing on employment training and value creation oriented performance evaluation, Da Yun FA achieved efficient personnel cost control.

Standardized fine management, optimization of store process and organizational structure, strict control of other shipping costs.