Optimize The Terminal To Develop Electricity Providers, Garment Enterprises Seek Breakthroughs

Faced with the plight of internal and external factors, China's clothing companies have begun to seek breakthroughs in recent years, and cross-border investment is a common attempt to increase the performance of many listed companies.

In Wang Zhuo's view, capital is the foundation of market competition in any row. Garment enterprises seize the investment opportunities of real estate and finance, which will help to increase their economic strength and provide financial support for the innovation and pformation of the main garment industry.

After relying on diversified investments to stabilize profits, more and more enterprises are aware of the disadvantages of franchised stores.

In the first half of the newspaper, search channel, Hai Lan's home and AOKANG international all listed "channel terminal optimization" as one of the reasons for promoting performance growth.

At present, there are mainly two ways to optimize the terminal: first, close down poor stores and support quality stores.

Wang Zhuo explained to reporters that by adjusting, the goods had shorter stay time in the quality stores and faster turnover, and the output per unit area had been improved. "The faster the rotation of goods in stores, the higher the sales volume will be."

Another way to optimize the terminal is more thorough, that is, changing franchised stores to direct stores.

According to Yu Xiangpin, there are already some enterprises that buy better locations and businesses as direct outlets, but franchises still account for a large proportion.

Moreover, after being pformed into a direct store, it is necessary to respond quickly to market changes, and also to reform from design to production to pportation.

It is understood that the fastest reaction period of domestic apparel industry is one month, while many foreign brands only need a week.

Yu Xiangpin bluntly said that for many garment enterprises, the biggest role of online channels is currently.

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In order to get out of the predicament, the domestic garment industry must fundamentally change the franchised store mode and really connect with the market.

Xiao Lan also told reporters that compared with previous inputs and publicity, it is reasonable and effective to control costs and enhance.

Brand consumption is the key to the successful pformation of garment enterprises.

In the saturated market, it is also the choice of garment enterprises to find subdivision industries.

Hai Lan family, which has high cost performance, is attacking the low-end market of men's clothing. Semir has attributed the rapid development of children's clothing business to an important reason for its growth.

In addition, some enterprises have extended their business to online businesses.

Guangzhou Hui Mei Clothing Co., Ltd., to realize the joint operation of apparel industry offline and online.

The fashion brand APP is "fan", and AOKANG international improves sales through online group buying.

It is worth noting that although the development of the electricity supplier channel is regarded as a new growth point of the performance, the listed companies' report does not clearly mention the profit of the electronic business platform in their total profits.