GUESS China CEO For Zara Greater China President

In July of this year, Guess group announced the appointment of Victor Herrero as chief executive, who was president of Inditex Group Asia Pacific and Zara Greater China.

The appointment will take effect in August 1st of this year. It also marks the first time that the company has been in charge of executives outside the founding of the company. According to the industry analysis, with the new CEO taking over, the Guess group's personnel will hold a new round of shuffling.

The brand will be built in China.

Rich experience and resources are brought to GUESS.

Prior to that, he had 15 years of experience and served in the Spanish fashion retailing giant Inditex group for more than 7 years.

In 2012, he sent from Spain headquarters to China as the managing director of Inditex group, China West, responsible for the cause of the western region and the online sales business in China.

Citing the news of the tidal network,

Victor Herrero, chief executive, said: "I believe that Jose's successful experience in brand building and business in the Chinese market will lead GUESS to better development in China.

I am very happy that Jose can be a member of the GUESS team, and I am confident that with the growth of China's business, he will also push forward the continuous growth of sales and profits.