Zhou Shengsheng Takes Advantage Of "Internet +", Pushing The "Full Channel Customer Experience".

Over the past three years, sales of gold and jewellery online continued to grow at an annual rate of 100%.

Electronic business platform has not only become a new channel for gold jewelry consumption, but also increasingly become a new battleground for brand competition.

Zhou Shengsheng actively explores new marketing of jewelry O2O, and covers more target audiences through the upgrading of e-commerce platform.

In recent years, the sales volume of Zhou Shengsheng online store has maintained a strong growth. In order to further improve the shopping experience, we are now fully open up the information barriers between online and offline, integrating the excellent service and experience of online stores and the convenient online shopping mode, and innovating the Omni Channel "full channel customer experience" which integrates interaction, communication and promotion.

Customers can choose and reserve goods online, and then experience buying or enjoying door-to-door service on line, which is more in line with individual needs.

This exhibition has been supported by the technology giant Intel's latest RealSense Technology real sense computing technology. At the same time, the industry's leading Samsung OLED mirror display, humanized human-machine interaction and excellent visual experience make the virtual jewelry test more realistic and vivid.

"Internet +" is the further practice of Internet thinking, representing the deep integration of the Internet with traditional industries, and creating new business ecosystems with cutting-edge technologies such as big data, cloud computing and fast pmission speed.

At present, gold jewelry has become the third major consumer hot spot after housing and automobile. With the continuous popularization of online shopping and smart phones, there are more opportunities.

According to the survey, China's online shopping market reached 2 trillion and 800 billion in 2014, an increase of 48.7% over the same period last year.

Zhou Shengsheng used the big data to deeply analyze the habits and preferences of jewellery consumers, and found that the jewellery with strong design and light luxury has become the fashion standard for young people expressing their own personality with distinctive personality and pursuit of unique aesthetics. After 80 or 90 years of age,

In choosing jewelry, they pay more attention to the combination of brand connotation and their own characteristics, and shopping experience is also an important factor affecting their loyalty.

Therefore, having a recognizable consumption experience in a rapidly changing market will make the brand enduring.

The virtual jewelry testing equipment Magic Mirror Necklace magic mirror is the wisdom of this cross-border cooperation. It can automatically identify the position of the wearer's neck, just touch the screen, and the necklace will immediately wear on the neck. This highly visual and interactive device can simulate the real consumers to the maximum extent.

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The device can also be photographed and uploaded through the device to scan the two-dimensional code in real time and share it with the social platform.

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Outside the necklace mirror, Zhou Shengsheng has also launched an interactive device with Charme beads and light luxury style rings as a design theme, satisfying customers' wishes at one time.

Charme Touch "Charme free matching" is a N that can be freely matched with consumers. It can be freely chosen regardless of the style, quantity or color of the leather cord. As long as you touch your fingers on the touch screen, you have a very personal style.

It came into being and can be uploaded and shared with friends immediately.

Air Ring "ring Symphony" is accompanied by a nifty and lively music, a ring with only a light luxury style, "jumping" on the fingers.

When customers choose the desired style, the screen will automatically appear in a variety of styles, so that customers can freely choose to create a unique fashion mix.

The virtual experience of light luxury jewelry can be accessed through the mobile phone equipment provided by Chow Sheng Sheng shop assistants, and immediately inquire about the stock situation in the store and the surrounding shops, which greatly facilitate the purchase process of customers' Browse style, on-site purchase, or online warehouse direct warehouse stocking and shipping.

In the past, jewelry virtual trial may be just a tempting imagination, but with the maturity of technology, it brings infinite possibilities to the breakthrough innovation of jewelry.

Virtual jewellery tries not only to break the limitations of store display, but also to maximize the immediate display of products, and to achieve seamless connection between virtual interaction and social platform. It brings consumers a more visual and new shopping experience and opens up a new era of digital jewelry.

In addition to the first stop in Xi'an, Zhou Shengsheng will take the innovative "full channel customer experience" to the whole country, including Beijing, Shanghai and Guangzhou, and let customers experience the unique charm of jewelry and technology.