The Average Annual Growth Rate Of The Outdoor Industry In The "Internet +" Era Will Be 10%.

The Tenth Asian outdoor exhibition, organized by Messe Friedrichshafen, ended in Nanjing, China in July 26th.

The exhibition received 19 002 spectators, an increase of 9.8% compared with last year.

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Growth is slowing, but China's outdoor market is still developing.

According to a survey by China Outdoor Industry Association, outdoor sports products (excluding sports bicycles and mountain bikes, hunting and fishing) sold in 2014 amounted to 2 billion 300 million euros (17 billion 60 million yuan), up 10.9% compared with 2013.

The biggest increase came from online sales, which rose by 61.7%, accounting for 28.4% of China's outdoor industry.

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It accounts for 53.4% of the total sales volume.

However, the number of outdoor stores decreased by 1% to 12302.

Part of the reason is the increase in rental of commercial shops.

Competition.

In the next five to ten years, the average annual growth rate of China's outdoor market will reach 10%, and the optimists even expect it to reach 15%.