He Van Sage: Based On Originality, Sowing Seeds Of Love And Happiness, Humen Women'S Wear TOP15

Facing temptation and contradiction, sticking to brand and dream

The road to entrepreneurship is always remote and difficult, temptation and contradictions, doubts and blows, struggle and choice, and a wrong step will miss the original ideal.

Mr van win's entrepreneurial path is not smooth sailing.

Mr. Zhou Qinrong, the founder of fashion designer, has served the famous clothing companies such as Igor and Europe. But he always sticks to his love for clothes and his dedication to design.

Having a special feeling, he began to take a brand-new entrepreneurial journey with his own "brand dream".

As we all know, the process of creating a brand is not achieved overnight, but the real tribulations are rarely known and unimaginable.

"At the beginning of the establishment of the brand, we did face many contradictions. Many wholesale and acting agents came to us, but we always insisted on making brands and making decisions. Our goal is to build a brand of women's clothing that the consumers all over the world recognize and love," Mr. Zhou Qinrong told reporters.

Reverse mode + original design consumer is the core.

The so-called original design is the design of the world's unique products, perhaps this is a lot of people's views, but Mr Zhou Qinrong CEO does not think so.

He believes that the real original design is based on the needs of consumers. The inspiration and starting point of design should be the actual needs of consumers, instead of blindly pursuing novelty and design sense, but away from their own consumption groups. This kind of original design without market is of little significance.

Transition from product centered to product centric

At the core of the new era, he applied skillfully "reverse thinking" to original design.

Unlike the general model, we first design the product and then sell it to the terminal. On the basis of a series of market surveys and data analysis, he took full account of the actual needs and preferences of consumers to make product planning, R & D planning, and even let customers participate in the design of products, and finally put the product into the terminal consumer market.

In terms of after-sales service, he also has his own unique views.

Women are mostly emotional when buying clothes, but after buying them, they are rational. Therefore, after-sale service is an important link to maintain relationship with consumers.

In addition to the problem of the product itself, the general after sale service may simply send a short message and make a return visit, but herwin is not stopping. Its after-sale service focuses more on solving any problems in the consumer clothing process, such as collocation and so on, so that the consumer can experience the unique and irreplaceable service of the brand.

In the entire interview process, Mr. Zhou Qinrong mentioned the most is "consumer demand" five words. I believe this is also the secret of his appearance in the "2015 Humen women's brand hot list" TOP15, and also the brand and enterprise's career.

He believes that in the current homogenization of the increasingly serious situation, the clothing market situation continues to be weak, adhere to the consumer centered original design is the key; in the strong momentum of the electricity supplier, the entity store ushered in a large-scale business environment, regardless of the environment.

The ultimate goal is to satisfy the needs of consumers.