Star Cross-Border Business To Meet The Electricity Supplier Who Business Model Can Be Sustained?

Carina Lau Tmall sells red wine and deer Han darling to do Hai Tao, and now there is "father-in-law" to enter the electricity supplier market.

Yesterday, Han Han and ONE studio joined hands with Chenguang top quality products to sell stationery gift boxes in Tmall.

The star's fans effect brings customers to the electricity supplier, and the stars themselves get the opportunity to communicate with fans.

Whether it will last or not remains to be tested by time.

From the product to the name, the products released by Han Han are everywhere.

The online product name is ONE BOX "useless poem" stationery gift box, containing double-sided notebooks, pocket notebook and "Write Poems" pen and other objects. The quotation of Tmall Chengguan official flagship store is 199 yuan, as of yesterday afternoon, it has sold 1201 pieces.

It is understood that in addition to Literature and art

And refined packaging, Han Han also invited traveler cat power, writer Zhang Haochen to help friendship recommendation.

In fact, Han Han has long been involved in the business field.

His ONE studio opened an offline experience store ONE PLUS in Shanghai last year, selling limited T-shirts, commemorative pillows, souvenirs and other items. Now it has become one of Han Han's fans gathering sites.

It is reported that Han Han chose Tmall as a partner to sell stationery gift box sets, hoping to link fans to the whole country with Tmall platform.

If the water is successfully tested on this platform, the ONE studio will also open.

Main culture peripheral products.

Fans economy and the rise of e-commerce, so that many stars can not help but rush into a business trend.

In December last year, the darling company announced that the new generation idol Lu Han became a company investor. In June of this year, it was reported that Angelababy Angela Baby would set up a venture capital fund to become a foreign terminal.

The industry believes that star cross-border business is a win-win for both sides.

For e-commerce, the popularity of stars can quickly gather popularity. For celebrities, they are increasingly moving from simple endorsements to their own shops.

But it is worth noting that when the star effect is out of date and fans' enthusiasm is receding, the platform is likely to return to calm from the state of explosive growth.

Whether a brand or shop can continue to achieve rapid development after having a certain reputation, it still depends on factors such as product quality, service quality and so on.