The First "3M- Donghua" Creative Contest Will Test Future Designers.

Recently, the opening ceremony of the first "3M Donghua Cup" postgraduate competition was held in Shanghai by 3M, a diversified innovation and technology enterprise, jointly with the school of dress design and design of Donghua University. This open creative competition takes 3M new sherry high efficiency warp material and 3M visual beauty. Material Science As the breakthrough point of clothing design, we fully test the imagination and creativity of these "future designers". Through the use of 3M new sherry A (super soft), B (waterproof), C (like down) three kinds of materials and reasonable matching 3M visual and reflective materials, the players design various creative, functional and fashionable high-altitude work clothes, infant clothing, women's abdominal pain relief strap, and pet clothing and other works.

Yang Tong, vice president of 3M, China and Hongkong, said: "today, 3M products have been fully integrated into people's daily life, from office papers to medical tapes to help wounds heal faster, and then to reflective materials for improving road safety. The 3M visual beauty reflective material used in this costume design competition can reflect light back to its light source, producing excellent reflective effect, effectively enhancing the visibility of pedestrians in bad sight or critical situations at night, so as to avoid accidents.

3M Luo Zhiming, director of China consumer product division and home purification product department, pointed out: "innovative materials. Development and utilization It has injected new vitality into the fashion design industry. Clothing materials have already broken through the original functions of warmth, decoration and so on, and developed towards functional, intelligent and scientific technology. 3M will continue to cooperate with colleges and universities to support students' innovative thinking development and practice. This "3M Donghua Cup" postgraduate open creative competition has played a role in attracting valuable advice. In the future, 3M will conduct in-depth discussions with Donghua University on further topics such as production, learning and research cooperation.

In 2014, 3M and Donghua University signed a five year donation agreement for "3M clothing innovation scholarship". In the next few years, the company will donate a total of 350 thousand yuan to the Donghua University education development foundation to set up the "3M clothing innovation scholarship" to commend and encourage fashion and career wear. Design field Outstanding graduate students. At the same time, it will provide free training on visual reflective materials and new sherry insulation materials for students who apply for 3M scholarship every year, so that students can fully understand the brand's reflective and thermal insulation technology and its latest application and market development direction. If passed the examination, students will also receive training certificate issued by 3M, which will provide a good theoretical and practical opportunity for students' future employment and career.