Chuan Wechat Public Number " Pomegranate Po Report " Valuation Of 60 Million Yuan Acquisition

According to the latest news of the industry, the first public figure of the fashion life, the pomegranate Po, was bought by a Shenzhen based company. According to the announcement from the fashion headline micro signal (LADYMAX123), the price of the WeChat public's pomegranate Po was reported to be around 60 million yuan. But there are industry commentaries. style Too strong, the possibility of selling shares is large, and is unlikely to be bought as a whole.

The number of WeChat articles and the number of points can directly reflect the influence of accounts and business value, to a large extent, determines the attractiveness of business owners and advertisers. With the openness and transparency of data, who is the most influential fashion giant surfaced.

According to industry sources, the price of advertising reported by WeChat public figures is nearly fifty thousand in the past year, while the price of another fashionable Gogoboi is between thirty thousand and one hundred thousand. According to statistics, there are 10 in China. Fashion life The number of public accounts is over RMB million from the media.

For WeChat public number pomegranate Po reported the acquisition of the news, according to industry sources, account holders denied the attitude of the outside world.

The "pomegranate Po report" is a focus on introducing the trends of American and American stars, entertainment gossip and street patting. Fashion trend WeChat account. The public number is mainly located in the fashion and entertainment circles in Europe and America, collecting star costumes, entertaining entertainment anecdotes. In the form of HDTV and simple text, it provides the most fresh and exciting fashion entertainment for those interested in these information.

"Why do you take such a name?" said Cheng Yan, "pomegranate Po": "it means eight bitch, sixteen women, and I like eating pomegranates too." "Pomegranate Po" is a homophonic "Sixteen women", meaning entertainment entertainment.

According to her introduction, before opening WeChat, her blog with the same name also did three years, reading about three thousand every day. To WeChat, there are so many readers in a year. Every article will have tens of thousands of people reading, good or even one hundred thousand. "Readers like my personal style very much. This is the biggest affirmation for me."

Cheng Yan said he would not deliberately do anything to increase the number of readers. From the data point of view, the growth rate of readers of "pomegranate Po" is still relatively slow, but the reading rate is quite high. "This shows that I still insist on myself in style. I like the readers who really like it and do not deliberately say what to do to increase the number of readers."

According to the industry's forecast, the annual advertising revenue of the account of the pomegranate account is more than 5 million. At present, the valuation of WeChat public number mainly includes: public number type, user base and reading number. The basic valuation of fans is based on the price of fans. The estimated price of the original public large fans is roughly 30~80 yuan / per unit.