The Hottest 6 Online Brands Are Taken By Traditional Brands: Who Is Expensive And Who Is Cheap?

How to get rid of the traditional brand? How to develop after taking it? 6 cases of Internet brand being bought or bought by traditional brands are sorted out.

1, search for 324 million yuan strategic investment in the United States

Time: March 11, 2015

Details: the listed clothing companies with the leisure apparel brand "tidal front" have searched for the big investment in Guangzhou in March. They amount to RMB 324 million yuan, and have a 25.20% stake in sinomi.

Born in Guangzhou in 2008, Yin man is one of the most famous online women's clothing brands. The main cotton leprosy has captured a group of Internet Art youth.

After the initial stabilization of Inman, Inman acquired the women's clothing brands such as Chu language and Dali Fang, and launched the high-end women's clothing brand "living on the left" and launched the multi brand strategy.

Not long ago, Fang Jianhua, founder of emann, declared the strategy of "thousands of cities and thousands of stores" in a high-profile way, and revealed plans to expand to home and children.

2, La Natsu Bell 200 million shares seven grid

Time: February 13, 2015

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Details: the two sides have signed the equity pfer agreement and the capital increase agreement. La Natsu Bell bought the seven gage registered capital of about 45% with a total cost of 135 million yuan, and injected 65 million RMB into the seven grid. After the completion of the paction, La Natsu Bell will hold seven grid 54.05% shares.

Like emann, seven grid is also an "old brand" Amoy brand, founded in 2006.

However, the style of the seven grid is quite different from that of EMMAN, and the former is more fashionable.

Public information shows that the seven grid achieved sales of 150 million yuan in 2010 and completed the first round of financing at the end of 2010.

La Natsu Bell, known as the "Chinese version of ZARA," is a more mature tradition.

Brand.

According to the financial report, La Natsu Bell achieved 7 billion 814 million yuan in revenue in 2014 and 6887 stores in the country.

In contrast, its electricity business is relatively dull. During last year's "double 11" and "double 12" period, La Natsu Bell achieved single day sales of 25 million yuan and 20 million yuan.

One of the important goals of investing seven grids is to enhance its online operation capability through the latter.

3, nine Mu Wang invested $12 million in Korea's clothes house.

Time: July 31, 2015

Details: Shanghai Jing Lin nine Sheng Xin Lian equity investment center (nine capital investment and management center of Shanghai Jing Hui investment and Development Center), a wholly-owned subsidiary of nine Mu Wang, invested 12 million or equivalent RMB to subscribe for 5.9094% of the registered capital after the capital increase.

Han Du did not disclose the investment purpose, but in July 20, 2015, a nine joint venture invested by the nine wholly-owned subsidiary of nine Mu Wang and Han Du Yi house invested in the establishment of a joint venture company, Ji'nan nine Korea International Agel Ecommerce Ltd, to develop business.

The registered capital of the joint venture is 10 million yuan, and nine Sheng and Korea share 50.1% and 49.9% respectively.

In fact, according to the billion power network, there are close cooperation with the other traditional clothing brand Pathfinder, besides the nine Mu Wang.

At the end of May this year, Han Du she announced a joint venture with Pathfinder to build an Internet outdoor brand incubation platform.

4, camel mergers and acquisitions

Time: October 30, 2013

Details: in October 2013, Guangzhou camel dress Co., Ltd. bought the Internet women's clothing brand insect Mi Zi, the specific price is unknown.

According to insiders, the paction amount is over 100 million.

The paction was completed in the form of equity replacement.

According to the understanding of the billion power network, the worm was launched in 2005, and became a Taobao women's clothing store in 2009. In TOP12011 -2012, Taobao's women's clothing store was TOP3.

Taobao official

It shows that in 2012, the turnover of small insects exceeded 260 million, compared with less than 100 people in the same period.

But it is worth noting that the bug, MI Zi, "stumbles" on the trademark.

Due to the lack of trademark awareness, the trademark of "insect Mitzi" in the field of clothing shoes and hats was snatch by other companies in 2010, which also affected the later period bug's business of electric business, and appeared "Shanzhai" shop.

In April 24, 2015, it announced that it had begun to "run away from Taobao for 100 days". After three months, the worm went back to Taobao and changed its name to "bug".

Mitsubi also stressed that its own brand has only opened a store in Taobao, and the rest have nothing to do with the small insects, MI Zi flagship store or Tmall shop.

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5, Luo Lai home textile investment big net.

Time: December 8, 2014

Details: the investment did not disclose the specific amount, but said that the scale is in the tens of millions of levels. After investment, Luo Lai home textile will get the 10% stake of the Grand Park network.

Compared to the first few

Brand, big net should be "young".

According to the understanding of the billion power network, Tai Po was founded in 2012, positioning high-end home textile brand, the founder is the founder of the former Wang Zhiquan.

In the past three years, the development of Tai Po network has been relatively stable. Three rounds of financing have been obtained, of which A round financing is thirty million yuan, and B financing is tens of millions of yuan.

At the end of 2014, Luo Lai announced that he became a shareholder in Tai Po, causing concern in the industry.

6, Yi Lu group bought us $20 million for dream bazaar.

Time: the end of August 2014

Details: $20 million, for nearly ten years of development of the old business dream bazaar, can be regarded as "cheap sale".

In the recent years, the development of dream bazaar, which started early and has a good foundation, is not satisfactory.

The dream bazaar is relatively early in China.

One of them, founded in 2006, initially positioned vertical underwear websites, and then expanded its categories to develop women's online shopping platforms, including private brands.

As of 2013, dream Basak successively received four rounds of financing, during which IPO has been planned, but has been repeatedly stranded.

After being acquired, the business cooperation between Meng bazaar and Yiru group soon came into being. It launched the first international business channel, the US Pavilion, which made full use of the resources advantages of Yiru group in the US market, attracting local brands to settle down, and alleviating the competition pressure of the electricity supplier.