Tmall Mobile New Mobile Terminal Launched A Virtual Fitting Room "Magic Ride"
It is understood that recently, Tmall launched a new product called "Tmall Huan Xin" in the autumn and winter clothing, and took the lead in the "Tmall Huan new" mobile terminal activities page launched the virtual fitting room "magic ride".
It is reported that the four brands of the group, ONLY, JACK&JONES, VERO MODA, SELECTED and XTEP, have reached three hours in the five km distribution of dozens of stores in Beijing, Shanghai and Guangzhou.
Tmall said, "magic ride" is Tmall's first to provide users with clothing matching solutions.
"Users can move their fingers to see the effect of the upper garment."
Reporters understand that "magic ride" has been launched in Taobao and Tmall wireless terminals. Now there are more than 130 brands of TOPSHOP, GAP, Levi 's and sketch, which provide nearly 10000 products for the "magic ride" commodity pool, and can form nearly a million matching.
Tmall pointed out that based on Ali big data collocation algorithm and style recognition, magic can help.
Consumer
Tailored to create a unique style.
"This function not only provides users with better services, but it can reduce the return rate and promote the brand by guiding the clothing collocation of consumers.
Purchase rate
And then promoted.
Operational efficiency
"
The clothing designer revealed that the product has been tested before. From the test data in June, we can see that the price and number of items sold by "magic ride" are much higher than that of shops. Because by collecting and analyzing big data, "magic can" can accurately recommend new products for consumers.
Tmall Hsing Xin not only promotes the function of "magic ride", but also promotes the service of the "rookie" service through the joint rookie network: Tmall clothing, rookie network and cooperative brand achieve data access. After the consumer orders, the brand can be shipped from the nearest offline stores, and then pported by the landing distribution company such as Vientiane logistics.
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