Winter Olympic Marketing: Seven Wolves, Anta And Other Brands Have Been The First To Open.

The right to host the twenty-fourth Winter Olympic Games was held in 2022.

Seven wolves and Anta also took the lead in the distribution of Winter Olympic marketing with the hot news, and provided the formal and sportswear products for the Beijing Olympic bid committee.

In this high-profile conference, the seven wolves are the official clothing brands designated by the Winter Olympic bid committee of Beijing.

"This material is selected from the top domestic fabrics, which is developed by the seven wolves for the Winter Olympic bid committee."

According to seven wolves

The person in charge of public relations said that the formal dress was made of a steady blue air, with plain fabric and no pattern.

The atmosphere is tolerant, and it also embodies the simple and dignified style.

The design is also based on the principle of elegance and appropriateness, supplemented by the quality of the world's advanced manufacturing equipment and strict process.

It is understood that the seven wolves have also made the Olympic logo for each member of the bid committee of the Winter Olympic Games, integrating the vitality and passion of winter sports with the unique charm of Chinese culture and the formal dress they wear.

In order to ensure that all members of the Committee fit each suit, the custom department of the wolves started bidding and proposals from March this year.

He has been stationed in Beijing for nearly a month in the cold weather in the north. He is a member of more than 200 Olympic bid committee members.

It has been holding hands with sports events many times before.

In 2003 and 2005, it became the only designated garment for the two time in Real Madrid.

In 2008, the seven wolves hosted the London seven wolves' Fashion Night '.

In 2009, the seven wolves joined hands to compete in the ROC world car king competition.

In July 2013, the seven wolves men's wear and gentlemen's advanced customization became the designated official service of the Chinese delegation of the twenty-seventh World University Games, showing a steady and dignified national temperament.

As the closest sporting goods company to the Winter Olympic Games, Anta signed the first contract as a partner of the 2022 Winter Olympic bid committee in August last year.

Having seen the broad prospect of winter sports and the important role of winter sports for the national fitness program, Anta has arranged ahead of schedule, and has reached a strategic partnership with the National Sports Administration's winter sports management center.

Moreover, Anta is also a partner of the Chinese Olympic Committee. This also means that the Chinese ice and snow athletes' living equipment, training equipment, match equipment and award equipment are all provided by Anta.

Earlier, at the Vancouver Winter Olympics and the Sochi Winter Olympic Games, Anta made the champion dragon suit and training match equipment for Chinese ice and snow athletes, showing the charm of China's ice and snow sports to the world at various venues and podium.

Take the Sochi Winter Olympic short track speed skating suit as an example. Anta uses special fabrics to make the players comfortable, effectively reduce wind resistance, and enhance packaging and safety protection functions, so that athletes will not be scratched by ice skates even if they fall down.

Obviously, no one wants to miss the Winter Olympics at their doorstep.

It is reported that the Pathfinder has also begun to plan ice and snow related products as one of the future important product lines of the company.

The brand now has ski clothing, ski pants, ski glasses and other related products.

Yi Si Jia, who focuses on outdoor sportswear, designs 8~9 ski suit every year.

Today, the design team of Ig has been stepping up the design of ski suits this winter, and there will be more styles.

At the same time, more enterprises and institutions have already set up a platform for sports exhibition, sales and commerce, so that ice snow sports equipment will have more opportunities to appear.

Qi seize Olympic business opportunities

It can be predicted that the clothing industry will enter a new era of Olympic marketing under the impetus of the current winter sports consumption.

In particular, Anta is doing well in the marketing of international major events.

After the successful bid, Anta's retail stores and online shopping centers launched their promotional activities for the first time.

Prior to this, YOUNGOR also made two plans for Shen Dong Olympic marketing.

In the minutes after the success of Shindong Olympic Games, YOUNGOR officially launched the Winter Olympic special shirt on official micro "second speed".

It is reported that this shirt is made of Oxford spinning fabric, shirts decorated with skiers and snowflakes, and the Winter Olympic Games.

And announced the simultaneous sale of online and offline, the global limit of 2015.

It is understood that this shirt was identified by YOUNGOR in May this year, YOUNGOR chairman Li Rucheng's daughter Li Hanqiong led the idea.

It can be said that the Winter Olympic special fund is a trial run of YOUNGOR's new thinking as event marketing, and its response to the market is relatively cautious.

In addition, YOUNGOR has also launched a charitable brand for the event marketing. YOUNGOR said consumers would buy 10 yuan for sports equipment on every online or offline purchase of a Winter Olympic special shirt, and they will send money to children in Sichuan Liangshan mountain school in early September.

With Li Hanqiong gradually coming to the front desk, love and charity will become one of the focuses of YOUNGOR internet promotion and image building.

Pay more attention to other garment enterprises, except for instant, simple WeChat copywriters, playing some Olympic Games Theme edge ball, at present, most garment enterprises have no major moves, and are still in the brewing stage.

Undoubtedly, the enthusiasm of the clothing brand to the Olympic Games will continue.

And their contributions to the above figures are geometric and rewarding. They may also continue to be a topic of concern.