New Development Trend Of Internet + Industry: ZARA Taiwan Official Website On September 2Nd
The online shopping market has become an indispensable battleground for parity clothing brands. Following the Japanese UNIQLO and the US GAP, Spanish ZARA also announced that the official online store of ZARA in Taiwan will be launched in September 2nd. Commodities, pricing and concessions will be synchronized with the physical shops, and the launch of ZARA online shopping APP is the 4 largest in the world.
Parity clothing brand
The first case in Taiwan is to take advantage of the business of card shopping.
According to the policy estimates, this year
Electronic Commerce
Market output is expected to break through NT $trillion.
Among them, the online shopping market of parity clothing is quite promising. Taking the UNIQLO Taiwan online store as an example, the platform has been on average 2 digit growth every year since its launch in March 2011, and the number of visitors this year has increased by 150% over last year.
Taiwan's online shopping market is expected to be available. At present, the ZARA of 8 branches in Taiwan will be launched online in September 2nd, which is earlier than that in Hongkong and Macao in September 9th.
It is reported that UNIQLO shopping APP is also developing.
The brand pointed out that ZARA entered the online shopping market in September 2010. Since Spain, it has provided online shopping services in 28 countries all over the world. Apart from Taiwan, Asian countries also have Japan, mainland China and South Korea.
The brand also emphasizes that in the global online shopping market, ZARA Taiwan online store is the only one to cooperate with 7-ELEVEN in logistics and distribution. It hopes to bring more convenience to consumers in Taiwan. Besides, it also plays a fast service in Taipei city before noon, ordering goods on the same day, and can also pick up goods at ZARA shops.
In addition, ZARA launched the online shopping exclusive APP. The brand pointed out that the APP is suitable for various systems of mobile phones and tablet computers. Consumers can also scan any ZARA commodity bar code or QR code in the store by APP, and confirm the online inventory status.
As for the US Forever 21, Japan GU and Korean clothing and entertainment group, which have not yet provided online shopping services in Taiwan, they have also pointed out that although there are no online stores yet, they will move towards the online shopping market in the future.
Among them, the GU Internet store is already planning, and will be in love for two years.
Physical store
Shop and new brand introduction, but the online shopping market is still the future direction.
As for Forever 21 founder Zhang Daoyuan, he also pointed out that the online shopping service is expected to be launched in Taiwan in the near future.
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