China Textile Industry During The "13Th Five-Year" Period: Promotion Of China'S Popular Fabric Label

At present,

The industrial "13th Five-Year" development plan is being studied and formulated. One of the most important topics of concern is the positioning of the industry in the next five years. "The livelihood and pillar industries of China's national economy and social development are the forerunner and basic industries to promote cultural creativity, lead the lifestyle of fashion and consumer industries, internationalize development, hi-tech applications, and innovate business models."

Or will become the new positioning of China's textile industry during the "13th Five-Year" period.

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During this period, the construction of ecological civilization such as "low-carbon energy conservation project" and "green environmental protection project" will become the focus of the development of the industry.

In response to this, Fu Guangwei, deputy director of China Textile Center recently said that one of the important contents of the construction of ecological civilization in China's textile industry is to build a healthy and good brand ecological environment, enhance the level of independent brand development of China's textile industry, and accelerate the construction process of textile and strong country.

Popular in China

As an important part of China's popular fabric engineering, the promotion of tag has been speeding up in the light of the new trend of the development of the industry in the new era and the new consumption demand of the market in the past 10 years.

The application of the tag will expand the number of demonstration units, increase the promotion and publicity of the demonstration units, and jointly promote the market recognition of the joint tag on the upstream and downstream, and enhance the cognition of the terminal consumers to the value of the tag.

"The promotion of China's popular fabric label will be promising in the development of industry brand in the new era."

Fu Guangwei firmly believed.

To create "noble" logo for high-end consumer market

The fierce competition of homogenization is the inevitable result of enriching the market of low-grade textiles. The promotion of Chinese popular fabric tag began in 2003. It is one of the most important forms of Fabrics China system engineering in China. It aims at accelerating the market value and competitiveness of creative products and functional products, enhancing the added value and brand awareness of products.

That is to say, the product of "tag" has reached the "quality standard of Chinese popular fabrics", and its fashion is in line with the trend of international textile products, which represents the development level and direction of Chinese textiles.

In other words, the product of "tag" is not only far from the quagmire of homogenization of market competition, but also has its own unique market characteristics and discourse power.

According to Zhou Changnian, deputy director of the Innovation Office of China Textile Information Center, as of now, more than 260 enterprises from the upstream and downstream industrial chain of textile industry have applied for the "tag", and the number of issuing tags has reached 1200 million.

Since 2008, more than 50 "China fashion fabric demonstration units" have been selected through rigorous examination, covering textiles, clothing, auxiliaries, etc.

And other leading industries and core enterprises in various fields of industry chain have promoted the innovation and development of enterprises' independent brands.

In recent years, the application scope and circulation speed of the "tag" in the market have further expanded and accelerated, and the market reaction has been more intense.

In order to strengthen the closer combination of the upstream and downstream industries and the terminal consumer market and trade circulation links, the China Textile Information Center and the world's top 500 Huntsman Corp jointly launched the "China fashion fabric joint tag" since 2011.

That is to say, textile, dyestuff and garment enterprises applying Huntsman auxiliaries can apply for "China fashion fabric joint tag" according to strict procedures.

The implementation of the joint tag has further expanded the scope of the enterprises' participation in the construction of the ecological environment in the industrial chain, and further enhanced the awareness of the tag in the industry and the consumption level.

At present, functional tag includes environmental friendly, far infrared, negative ion, waterproof and moisture permeable, antibacterial, antistatic, anti ultraviolet, health care, moisture absorption, quick drying, radiation protection, three proofing, flame retardant, ironing, warmth retention, machine washable, easy care, anti wrinkle, etc. the concept tag includes fine fabrics, creative fabrics, high-quality fabrics and so on.

Take the federal Sanhe (Fujian) Limited by Share Ltd as an example, the company has been awarded the title of "China fashion fabric hanging sign demonstration unit" for many years. The far-infrared and micro circulation fabrics of the functional products of the company, which are made of Tai Chi stone raw materials, have been produced in large quantities.

With the logo of the tag, Federation Sanhe has already made famous underwear brands in China, and is accelerating the industrialization, product and branding operation of the raw materials with health care functions.

In July last year, Suzhou textile textile Polytron Technologies Inc, which was listed on the new third board, focused on domestic brands such as Li Lang, Jin Ba, seven wolves, YISHION, Semir, Bosideng, Yalu, duck and Eral, with an annual production capacity of 100 million meters.

The company has won the title of "China fashion fabric hanging sign demonstration unit" for many years, and all kinds of tag are widely used in its UV protection, three protection, moisture absorption and quick drying, thermal insulation and other fabrics, and the market recognition rate is very high.

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Printing consumers' rational consumption credit card

"Responsible production and responsible consumption" has become an important symbol of circular economy.

At present, with the continuous changes of people's life and consumption concept, people enjoy various new materials, new processes and new technologies to bring warmth and comfort to textiles. At the same time, they begin to pay attention to the composition of textiles and pay attention to the direct or indirect effects of these ingredients on human body. Ecological textile and green environmental protection consumption are becoming the mainstream.

The head of the clothing department of some shopping centers admits that the "tag" has become the consumer's "consumer mark" to a large extent, and is shaping the consumer's new shopping cognition.

In the spring and summer of 2014, the Baleno functional T-shirts with "China's popular fabric anti ultraviolet joint hanging tag" were sold well in the stores of all major stores in the country, and sales reached a record high, becoming a landscape of 2014 spring summer sports casual wear.

It is understood that Baleno has applied for 600 thousand spring tags for spring and summer clothing in 2014. In 2015, the Baleno textile anti UV T-shirt broke the historical record in the spring and summer of 2015. After three orders, the total sales volume of this garment exceeded 900 thousand.

Market research shows that consumers have begun to regard the "Baleno brand" and "China pop fabric hanging tag" as a whole. "The lack of Chinese popular fabric anti ultraviolet tag" is not Baleno's functional T-shirt.

Over the same period, the clothing of Kele stone, Metersbonwe and other garments with "China's popular fabric anti ultraviolet joint tag" has been sold well in all major stores nationwide.

The small tag is affecting the big business.

At present, the change of consumption concepts and demands from the market is more and more rapidly pmitted to clothing brand enterprises, and then to fabrics and upstream printing and dyeing and textile enterprises.

During the autumn and winter clothing sales in 2014, Shandong Ruyi group issued the anti wrinkle and machine washable tags respectively to the downstream clothing brand Dalian Dayang creation and Zhejiang Georges white costumes, which greatly promoted the sales of these two brands.

The two way repeated pmission of the tag in the industrial chain is promoting the extension and development of the industry and conveying the intangible value of the innovative product.

Ms. Li Qing, from Qingdao, Shandong, said that for ordinary consumers, the most direct function of the tag is to identify authenticity when shopping, because for laymen, it is impossible to understand so many professional knowledge in the face of a variety of fabrics and clothing. "It is believed that the reliability of the detection tag of the national authority has been enhanced immediately.

In addition, at present, the level of consumption has increased, and more and more high-end clothing has been put on.

"At present, the textile and garment industry has already crossed the level of manufacturing products. Most of the products produced are facing the ultimate consumers, shouldering the responsibility of improving the life of consumers, and even leading the way of life."

Recently, Sun Ruizhe, vice president of the China Textile Industry Federation, emphasized the future development of the industry. He said that the textile industry has three major relationships to improve in order to achieve sustainable development, and the relationship between industry and consumption is one of the important contents.

The textile and clothing label was first launched in foreign famous brands. In the new era, the Chinese textile industry is carrying out ecological design, developing ecological textiles, improving the added value of products, guiding the green development of the industry is imperative, and comprehensively promoting the work of the tag.

At the same time, achieving the industry leader position of China's tag is also one of the important goals of China's popular fabric tag.