Asia Europe Silk Road Garment Festival Opens, Brand Strategy For Long-Term Development

In August 29th, the Fourth Asia Europe Silk Road garment festival was held in Urumqi with the theme of "colorful ethnic groups and colorful fashion".

The most attractive eye on the opening day is the 54 gorgeous and changing fashions that are displayed by non Xinjiang Hua Hua design and research and Development Co., Ltd.

It is reported that this is the four time that the brand has participated in the Asia Europe Silk Road garment Festival.

Through the clothing festival, the brand developed rapidly, and the factory building expanded from the original 180 square meters to 600 square meters. The enterprises also opened stores in Kashi and Hotan.

The development of this brand is only Xinjiang textile.

A microcosm of vigorous development in recent years.

Xinjiang has the highest quality cotton resources in China, the power resources that are abundant and have price advantages, the location advantages of the core area of the Silk Road Economic Belt, and the rich labor force.

In April this year, the office of the people's Government of the autonomous region issued the "action plan for developing the textile and garment industry to promote employment in 2015".

In June 25th, the general office of the State Council issued the "guiding opinions on supporting the development of Xinjiang's textile and garment industry to promote employment". The opinions clearly pointed out that by 2020, Xinjiang should basically build the national important cotton spinning industrial base, the northwest and the Silk Road Economic Belt Core clothing clothing production base and the goal of westward export distributing center.

The development of textile and garment industry is time, place, and harmony.

However, its challenges are also obvious.

For example, with the increasing constraints of resources and environment, how to achieve sustainable development and how to avoid homogenization and enhance international competitiveness are all the problems which Xinjiang needs to be solved on the road of building the national important cotton textile industry base, the northwest region and the core area of the Silk Road Economic Belt and the road to the West export distribution center.

The author noted that speeding up the development of local garment industry and promoting ethnic groups.

Construction is also one of the themes of the clothing festival.

This theme is the key to the development of Xinjiang's textile and garment industry.

To take a long-term road of sustainable development, we must carry out our own brand building project and cultivate a well-known brand with international and domestic influence.

In the new normal economic situation, especially in the context of "one belt and one road", Xinjiang's textile and garment enterprises should not only be familiar with international rules but also have enough strength to participate in international competition.

In addition to the dividend policy and economic strength, the strength here is the "intangible asset", that is, the brand.

A large area of textile and clothing, if there is not a batch of loud brands in the international and domestic market, can only be in a passive position in the increasingly fierce international and domestic competition, let alone an independent and competitive industrial foundation, it is difficult to embark on the road of sustainable development.

In fact, as early as in the past few years, some well-known national brands in Xinjiang have seen this.

The national brand Yi Li Qi clothing implements the brand strategy, the company signs the excellent clothing designer of Turkey and Malaysia. Through the implantation of the outstanding designers and innovative ideas at home and abroad, the national elements such as Adlai J, the canal, the cashew and so on are vividly incisively and vividly. Their clothes are not only recognized by Xinjiang minority nationalities, but also sold to Central Asian countries such as Kyrgyzstan.

Such success stories further confirm the brand strategy.

The inherent requirement of the industry under the new normal is an effective way to implement innovation driven. Under the background of "one belt and one road", it is the only way to win international competition.

Of course, no matter what is the competitiveness of textile and clothing brand, or the implementation of brand strategy, it is not a matter of time. It requires a long-term accumulation process. It requires long-term and unremitting efforts among the government, enterprises and the market. This also requires us to stick to the belief in building brand, stick to it, persist in it, persist in it, and continue to give support to policies and funds to achieve the national brand and international brand of Xinjiang clothing industry.