The Children'S Wear Market Is Indeed Huge Potential.

Recently,

Clothing (002563) released the first half of 2015 earnings report, during the reporting period, the company achieved operating income of 3 billion 369 million yuan, up 14.93% over the same period.

The net profit of shareholders of the company was 423 million yuan, an increase of 22.94% over the previous year, and net profit after deducting non recurring gains and losses was 405 million yuan, an increase of 21.75% over the same period last year.

stay

The overall performance of Semir's clothing industry continues to improve, mainly due to the huge contribution of children's clothing in the main business.

As the largest domestic company

brand

In the first half of, the operating income of children's clothing reached 1 billion 424 million yuan, up 21.57% from the same period last year, and the gross profit margin reached 43.19%.

Meanwhile, casual wear continued to improve in the first half of last year, with a turnover of 1 billion 902 million yuan, an increase of 10.30% over the same period last year and a gross margin of 33.64%.

In addition to continuing to deepen the main industry, Semir apparel is also actively expanding its development space. In April 21st, it announced cross-border investment and shares ISE COMMERCE COMPANY LIMITED (hereinafter referred to as ISE). The company subscribed 4 million 510 thousand shares of ISE new issue shares at a price of 4435 won per share, which totals about 20 billion won. According to the April 20, 2015 exchange rate 174.42, it is about 115 million yuan.

ISE is a leading provider of domestic e-commerce services in South Korea. Its main business is WIZWID website and WConcept website.

The two sides intend to integrate resources, build mobile Internet platform in China, carry out relevant business cooperation, and introduce ISE's cross-border electricity business into China to develop cross-border electricity providers.

In the first half of the year, according to the plan at the beginning of the year, we optimized the personnel echelon construction and talent incentive system, set up a platform for staff growth and development, further optimized the effectiveness of information system, strengthened the data analysis and management, laid a solid foundation for the subsequent operation and operation of the company, promoted the development of the Internet brand, continued to optimize the supply chain resources, consolidated and deepened the supply chain relationship with the strategic suppliers, built a strong competitive supply chain system, enhanced the capacity of logistics warehousing and throughput, launched new logistics layout planning, increased investment in new channels such as e-commerce, shopping centers, improved the channel construction, formed the situation of full channel business development, optimized the management of agents, improved the store structure, image and performance in an all-round way, vigorously developed offline channels, and opened up a new generation of image shops. The company said the company